Experience Design Director @McKinsey Digital Labs • Occasional Coder • HCD advocate • I care about #openweb, #womensrights, #space, #punkrock views are my own
…bucks with homogenous groups of random strangers, but none of them are interacting with each other. Unless you are designing something for use in a focus group, focus groups are absolutely meaningless as an ethnographic research tool.
…cros. As I was reading each of the 22 rules, I felt drawn to the message Emma was trying to convey. Stories create experiences — great stories make for great experiences. Put heart into your stories and consider your audience.
…I offer to change the CSS myself. It’s being asked in interviews when I last pulled an all-nighter. It’s everyone (including me) constantly referring to any group of humans as guys! guys! guys!