Market Analysis “Karatcoin”
Market Analysis
The decentralized world is remarkably new. The birth of the blockchain dates back to 2008, but it has only evolved with real applications in the last few years (especially with Ethereum). As such, it is identified as a project still in its infancy, but with enormous development opportunities in almost every sector of the economy. But being in a continuous state of evolution and process transformation also opens the door to constant and ever greater attempts to champion any kind of idea that very rarely turns into a valid project with long-term viability.
Our objective is to create a groundbreaking organization that blends the centralized and decentralized worlds perfectly. Our ambition is to create a multipurpose project destined to become a major market player that embraces constant and evolutionary growth.
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PESTLE
Introduction
The political, economic, social, technological, legal, and environmental aspects of the global gold market were analyzed, and crucial points have been highlighted. These market trends were examined to determine the opportunities for profit, as well as the strategic risks to be avoided.
Political Analysis
Monetary policy and policymakers will continue to be significant drivers of gold demand, especially considering that the American Federal Reserve is expected by many market analysts to hike interest rates further next year in order to allow its balance sheet to contract.
Economic Analysis
About Cryptocurrencies Blockchain technology, which is the core technology behind cryptocurrency, is undoubtedly a major disruptor of the global marketplace. However, it seems that more attention is being paid to cryptocurrencies rather than to blockchain technology. Many entrepreneurs have already jumped on the bandwagon to create ICO campaigns, selling tokens to the public and raising hundreds of millions of dollars in the process. In less than a decade since Satoshi Nakamoto introduced Bitcoin to the world, a lot has happened in the cryptocurrency space.
Because of the dominance of the United States in both the global economy and international affairs, the US Dollar is the reserve currency of the global economy. Every single mainstream financial actor from all over the globe operates in the US market, and it is for this reason that any upheavals in the US financial market inevitably sends shockwaves around the globe.
About Gold, Income growth is probably the most significant economic factor to consider over the long run because it has been the most important driver of gold demand, and we believe the outlook here is encouraging. China, the world’s largest gold market, has avoided the hard landing that many were predicting 18 months ago, and they’re expected to grow at a fair clip in 2018, with the consensus forecast at around 6.4%.
Social-Cultural
Factors Investors have historically turned to tangible investments such as gold bullion bars to protect their wealth and secure their purchasing power over long periods of time. Karatcoin believes that as we advance in the blockchain age of peer-to-peer cooperation, individuals and communities will increasingly require globally recognizable and reliable mediums for savings and trade.
With leverage and systemic risk at record levels, assets like gold bullion not controlled by the banking system are attracting greater levels of investment interest.
Karatcoin takes this threat very seriously. That’s why we built our application on top of EOS technology with DPoS consensus; a technology that affords the best level of security for the platform that does not overly rely on centralized security management protocols. All transactions are traceable and viewable on the blockchain, and only stakeholders can validate it.
Technological Factors
Blockchain technology gained a lot of traction in recent years due to increased investment and the rapid growth in capitalization of cryptocurrencies. The entire cryptocurrency market will reach a total value of $1 trillion this year, according to the chief executive of a top digital currency exchange, Jesse Powell, who is the founder and CEO of Kraken.
Legal Factors
Karatcoin seeks to compete in a space that is well-established and regulated. To maximize participation from gold refineries and buyers, Karatcoin will streamline “Know Your Client” (KYC) procedures and signed directors’ guarantees into the registration process to meet legal requirements.
Environmental Factors
Karatcoin Blockchain uses DPoS consensus (Delegated Proof of Stake) that allows for better performance and less power consumption than any other blockchain consensus. All transactions, all ledgers, all Gold Certificates, and all Gold Cards are viewable on the blockchain and will ensure the need for printing is minimized.
STP Model
Today, Segmentation, Targeting and Positioning (STP) is a familiar strategic approach in modern marketing. In fact, it is one of the most commonly applied marketing models in practice.
Segmenting Karatcoin
is a decentralized platform that allows the buying and selling of financial products related to gold.
It has split its customers into five segments.
- Gold Customers with very low fees compared to our competitors, Karatcoin is the perfect place for any investor who wants to keep gold safe in a vault.
- Traders Karatcoin’s platform, with its blockchain based on DPoS consensus, is the perfect environment for traders who want to diversify their portfolio with a cryptocurrency that is also a crypto-asset.
- Young Workers The Gold Accumulation Plan (GAP) is a general financial strategy that uses the same philosophy as a common savings plan where an investor intends to build the value of his or her portfolio to a desired size.
- E-commerce Karatcoin can be used as ideal payment for any online product.
- Financial Institutions Crypto-assets are the future, and Karatcoin is extremely attractive for its low volatility as an asset, good profits from KCX commissions, as well as the fixed revenue of its Gold Certificates.
Accumulation Plan
There were 1.2 billion youth aged 15–24 years globally in 2015, accounting for one out of every six people worldwide.
GOLD CERTIFICATES
A gold certificate in general is a certificate of ownership that gold owners hold instead of storing the actual gold. It has both a historic meaning as a U.S. paper currency (1863– 1933) as well as a current meaning as a way to invest in gold.
Funds Accumulation Plan
Precious metal portfolios focus on mining stocks, though some do own small amounts of gold bullion. Most portfolios concentrate on gold-mining stocks, but some have significant exposure to silver, platinum, and base-metal-mining stocks as well. Precious metal companies are typically based in North America, Australia, or South Africa.
Positioning
We have considered the importance of correctly positioning our product within the market. Now we will look at our direct competitors by analyzing top cryptocurrencies in regards to market cap, evaluating their core properties and functions, as well as other key factors and market requirements.
- Karatcoin, as evidenced by the Perceptual Map below, is positioned in the upper right corner thanks to the wide range of products available in its marketplace, especially its real asset given by the value of gold tokens (KCG), agreements with the gold refineries, as well as investments in gold mines carried out by our Foundation.
- As can be seen from the Radar Chart below, we have evaluated and integrated the key points of the gold sales process in the decentralized world compared to our direct competitors. Thanks to the advantage of its own EOS-based blockchain (with a DPoS consensus which guarantees the best level of security).
- Karatcoin is the best-positioned crypto-asset in every fundamental property, with additional advantages being both lower consumption and maximum validation speed, easy access to the marketplace with a DApp based on React, as well as including a wide range of gold products from gold ingots to our accumulation plan.
Positioning Concept
The strategy that we utilized to help us get noticed immediately by big investors in order to carve out our own market share was to institute a SAFT (Simple Agreement for Future Tokens) to place our KCG tokens (crypto-asset). This ensures that our project reaches its full potential and that from this initial step we will get optimal investment to continue on our journey.
SWOT Strengths
- Karatcoin is a project based on a real asset (Gold).
- It’s the first project to issue gold certificates for savings.
- It will develop its own blockchain on top of the EOS Blockchain with these key benefits:
- DPoS Consensus.
- 10 secs. for block.
- Gateways for easy exchange.
- Our own Blockchain uses the Delegated Proof of Stake (DPoS) consensus system that guarantees:
- Better decentralization than Bitcoin.
- Less power consumption.
- More security.
- Fees will be used as returns for stakeholders instead of miners.
- Gold Certificate Coupons (an investment product with a fixed interest rate) are paid automatically via smart contracts semi-annually for the face value.
- Value of Gold Certificates are in dollars at a fixed price; this means that investors can save and protect their investments using our crypto-asset.
- With Gold Card (our wallet) it’s possible to trade physical gold.
- You can keep your deposit in Gold Card as physical gold deposited in the safe vault of the Gold Refinery and redeem it whenever needed transactions for this purpose will be performed on the basis of the BBO price.
- Karatcoin’s Blockchain is integrating the Bancor Protocol this means that Karatcoin owners will gain access to continuous liquidity.
- The financial team has the skills to guarantee both profits and principal in order to invest the funds generated from the sale of tokens.
- At the moment Karatcoin has close partnerships with referenced refineries to supply gold and its storage in Europe.
- KCX (Karatcoin Blockchain Token) is less volatile than other crypto-currencies because it’s indirectly linked to a real asset with an owned blockchain.
- Gateways developed on our blockchain will give us the opportunity to create connections with banks and refineries, which will bring development opportunities such as creating debit and credit cards.
- KCX will give owners the right to vote for all the activities of the KARAT Foundation (which includes choosing the gold mines to be financed) and to the active interests that will be perceived from funding given to the selected mines.
- KCX will be used as a stake to validate blocks on the blockchain.
- KCG (GOLD Token) is a stable crypto-asset that represents 1 gram of 99.99% LBMA standard gold secured in Safehouse Vaults; the gold is safe from political influence and will preserve and increase its value over time.https://s3-EU-west-1.amazonaws.com/karatcoin.co/files/docs/KC_WP.pdf
Writer:
- bitcointalk name: danilhadiwinata123
- bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=2053003;sa=summary
