I’ve often wondered what super successful companies looked like in the early days. This court document provides insight on just that. Here are a few lessons that I learned.

Lesson One: You don’t need to reinvent the wheel.


Twitter is undervalued for two reasons. First, it has unrealized advertising revenue from millennial-focused brands. Secondly, due to lack of policy, meme accounts and their clickbait advertising scheme create a devalued user experience. …


Published by the U.S. Department of Education in November 2016, this post serves to highlight key findings in the report.

Higher education is a key pathway for social mobility. The gap in bachelor’s degree completion has widened for both black and Hispanic adults compared to white adults. (1)

Those in…


Recently I’ve been researching human capital contracts, also known as income share agreements (ISA’s). The interest came from a subway conversation and a desire to scale my current efforts in assisting minorities through a for-profit effort.

Originated by Nobel Prize winning economist Milton Friedman, human capital contracts are contacts in…


After the rise of HTML in ’94 came a resurgence of celebrity dedicated fan pages. Different forums that acted as communities in support, gave celebrities a power to communicate directly with their audience. It gave them power by owning publishing.

Fast forward to 2017, and this has changed. Consumers are…


Every record label should be a media first company.

It’s no secret that the music industry has gone through a vast change in the past decade. With revenue shifting from physical products to streaming, marketers whose job it was to sell CDs are now responsible for digital marketing. With the…


Influencer marketing as a whole has yet to find product market fit with the music industry. With the shift of revenue to digital streaming and the rise of influencer marketing, there is a clear opportunity for the marriage of both industries. In this article, I’ll share my $.02 …


Music is commoditized. Music discovery in 2018 is powered by machine learning algorithms on streaming services. This new method optimizes for streams rather than building artist to fan relationships. The music’s story goes unknown, as does the artist’s identity. The authenticity and connection that makes music so special is lost.

Danilo Vicioso

danilovicioso.com is a work in progress

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