Thoughts on User Experience
I recently went to my favorite restaurant.
I told my friend that I went with that it was my favorite restaurant. I promised that he’d love it.
A week later, I went to the same restaurant with a different friend.
I didn’t disclose how I felt about the place.
The first person enjoyed his meal but was disappointed.
My next friend could not get over how good the food was. He shared my enthusiasm.
A user experience is just as much about the context of the experience as the experience itself.
Under promise and over deliver.