Thoughts on User Experience

I recently went to my favorite restaurant.

I told my friend that I went with that it was my favorite restaurant. I promised that he’d love it.

A week later, I went to the same restaurant with a different friend.

I didn’t disclose how I felt about the place.

The first person enjoyed his meal but was disappointed.

My next friend could not get over how good the food was. He shared my enthusiasm.

A user experience is just as much about the context of the experience as the experience itself.

Under promise and over deliver.