A lesson from my father
I recently went to my favorite restaurant twice.
I told the first person I went with that it was my favorite restaurant in Manhattan and that he was going to love it.
I didn’t share my thoughts with the second person I went to the restaurant with.
The first person enjoyed his meal but was clearly disappointed.
My next friend could not get over how good the food was. He shared my enthusiasm.
A user experience is just as much about the context of the experience as the experience itself. Under promise and over deliver.