I’ve often wondered what super successful companies looked like in the early days. This court document provides insight on just that. Here are a few lessons that I learned.

Lesson One: You don’t need to reinvent the wheel.

Image for post
Image for post
Image for post
Image for post

Lesson Two: Keep it simple.

YouTube’s problem was that video content is hard to share. The solution was to create a place where consumers upload video.

Lesson Three: Not everything needs to be figured out.

Image for post
Image for post
Image for post
Image for post

Lesson Four: What needs to be figured should be clear.

Image for post
Image for post

Lesson Five: Make one KPI the holy grail.

Image for post
Image for post

YouTube in it’s early stage was focused on growth. Worrying about other details of the business model was not as important.

Lesson Six: You don’t have to be first to market.

Image for post
Image for post

Twitter is undervalued for two reasons. First, it has unrealized advertising revenue from millennial-focused brands. Secondly, due to lack of policy, meme accounts and their clickbait advertising scheme create a devalued user experience. In order to capture this value, Twitter must double down on efforts to police negating content as well as provide solutions to help advertisers deploy brand voice activations.

PROBLEM 1: Adoption of Best Practices

The explosion of social has changed the frequency in which brands can advertise. As a result, 88% of millennials don’t trust advertisements.* …


Published by the U.S. Department of Education in November 2016, this post serves to highlight key findings in the report.

Higher education is a key pathway for social mobility. The gap in bachelor’s degree completion has widened for both black and Hispanic adults compared to white adults. (1)

Those in racial and economic isolation have less familiarity with information and kills that are necessary for future success and have less access to counselors who are focused on preparing students for enrolling in postsecondary education. (2)

More than 80 percent of Hispanic, black and Asian students have a gap between financial needs and scholarship grants. …

About

Danilo Vicioso

danilovicioso.com is a work in progress

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store