I’ve often wondered what super successful companies looked like in the early days. This court document provides insight on just that. Here are a few lessons that I learned.
Lesson One: You don’t need to reinvent the wheel.
Lesson Two: Keep it simple.
YouTube’s problem was that video content is hard to share. The solution was to create a place where consumers upload video.
Lesson Three: Not everything needs to be figured out.
Lesson Four: What needs to be figured should be clear.
Lesson Five: Make one KPI the holy grail.
YouTube in it’s early stage was focused on growth. Worrying about other details of the business model was not as important.
Lesson Six: You don’t have to be first to market.