How to Boost your Website Traffic with Content Marketing
I recently read over the internet that there are approximately 85000 Blog Posts gets published in each hour, Yes Each Hour!
Posting an engaging and influential content which people love to share, will make you stand out of the crowd in the era of Content Marketing.
Now Wondering How to drive traffic to your website? It may seem to be a difficult Question.
You might be looking into Google Rankings and wondering, How my competitor get such a good ranking and manage for such a high traffic?
Do they have some magic stick?
Probably Yes! They have it. Which is Content Marketing and in this article I will make you learn How to boost your website traffic with content marketing in a right way?
What is Content Marketing?
If you are new to this marketing strategy, you must be wondering What it is? I have tried to simplify it for you.
These days Content is the Core of Marketing Strategy, instead of marketing the products companies promote the content around the product & educated audience.
The Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
8 #ContentMarketing Hacks to boost your Website Traffic this year!CLICK TO TWEET
#Publish a Content which Search Engine Loves
Getting your website more traffic is directly proportional to your site rankings in search engines like Google. The maximum traffic source you can expect on your site will be from Search engines.
Now you need to understand that Google ranks the website higher which have good readable & Fresh Content, which people would like to link back.
“Do you know? Google ranks the site higher which have exciting & new content.”
Proof: How Fresh Content can Influence SEO Rankings
It’s always good to keep your visitors on a website for a longer period to achieve better Google rankings, which is only possible by publishing engaging content as Text, Infographic, Images, Videos, Presentation, etc.
#What will make People Link to your Content
Everyone know that getting backlinks from Authority website is key to good rankings lock. It’s not that easy to get a backlink from Authority website; instead, it needs a lot of Hard Work.
Authority website does not give links if you are also not an authority, which means to get a backlink you need to publish lucrative content which people tempts to share.
So finally, How to get backlinks and Social Media Penetration is there a way out?
Well Yes! Here is the secret formula:
Great Content + Great Outreach = More Backlinks
“Secret Formula to get more backlinks: Great Content + Great Outreach = More Backlinks”
It’s important to get backlinks from authority website which is tricky, and still you can accomplish this with these 6 Linking Techniques By @NeilPatel.
From here the actual game starts, the great content will not get only backlinks, but you will successfully be able to increase the conversion rate. Which means that you increase the possibility of your visitor to contact or buy from a website.
#Ask your Audience What Content they Want
You will be highly appreciated by the readers if you provide them what they need, so always ask your audience What Content they want.
Write content and then promoting it require lots of effort and money, and what if your audience does not digest it will be of no use. You will quickly lose an audience if you fail to figure out what they want to learn from you.
I hope you clearly know before writing, promoting or starting content marketing activity you have figured out your Target Audience.
#Let me help you figure out what your readers want?
Ask your existing readers
It is a great workable technique to find what your current users want so that you can plan the upcoming posts what readers love to read.
For this, you can use a WordPress plugin like Popup Surveys to collect polls from the existing users.
Ask your email subscribers
If you are already collecting leads on your website or blog, it’s great because you can ask the same subscribers about their interest via sending them an email.
Other hands you can add survey as a signature to your email account which you frequently use to collect the questionnaire from each one you commute. It is one of the tested methods and worked very well for me.
#Emphasize on Creating Evergreen Content
Publishing an evergreen content can do magics in bringing a high amount of traffic to your website. But you might be wondering what is this EverGreen Content I am talking here?
Evergreen Content is most relevant content that solves the purpose of readers for different things and continues to gain traffic from search engines till long after publishing. You can also call it as pillar articles of your website example articles starting from “How to” or “What is.”
Before Publishing evergreen articles ask these questions from you!
- Will someone read this article 2 or 5 years down the line?
- The article you are writing will act as a pillar to your blog.
- People will be interested in giving a link back to the article.
- Have you created a complete guide on the topic, so that readers get all the information in a single pane?
Here are few of the Reasons why you should have Ever Green Content on your Website.
Ever Green Content can act as a secret weapon for your #ContentMarketing campaign.CLICK TO TWEET
#Create Content with Stories and build relationships.
Are you interested in increasing the traffic of your website using content marketing so make sure you write content stories as people are always interested to reads someone else’s story?
When you share a story and be yourself, people try to connect with you and stays longer on your website which in return gets you more returning visitors.
It’s always good to share your story and try to relate your audience as this will help you cultivate a relationship with your readers which goes long.
For Example, I married to a girl whom I know since my Class 1 and had an excellent eight years of relationship, which always acts as a base to our happy married life.
You should learn How to connect with your audience emotionally to drive more traffic and engagement by @RyanKettler.
#Don’t forget to Optimize your Content for SEO
Creating, Sharing or any other method I talked above will not work unless you optimize your content for search engines.
You might be wondering how to do this? It’s very simple.
If you are using WordPress, you are lucky as there are many plugins available to do your job easy, once of them is Yoast, which covers everything for you.
Finding Keyword: I heard many people saying Content is a King, then I must say Keyword is a Queen. There is no use of writing a content if you have not researched for the keyword. You can use LongTailPro or SEMRush tools to find the best suitable keyword for you.
Tip: Find the Long Keywords which have high search volumes and low competition.
Focus Keyword: If you are using Yoast for WordPress enter the keyword you have finalized in your above research.
SEO Title: The SEO Title is one which shows up in Google search results, this has to be convincing enough so that readers click on it. Make sure to include your focused keyword in the title and keep it as long as 60 characters.
Meta Description: This is also a prominent factor which will insist users click on Google result, so create it keeping readers in mind. Also, don’t forget to include the focused keyword in it and keep it as long as 160 characters.
If you are using a WordPress you can use this Plugin Yoast for On Page Optimization.
#Make a Content which gets more shares
Now you know what ingredient will make your content worth back-linking, it’s time to learn the proven content types which will get you more backlinks and are more inclined to be shared.
Ultimate Guides: Write Complete Guides around the topic, which should be around 10,000 to 20,000 words and it is massive for the content world. This method will insist your reader link back your guide.
Infographics: Infographic is a hero of content these days and will remain for long days to come. A good design of infographic will act as a backlink magnet which will serve you for the long time to come.
Guest Post: Getting a backlink from Guest Posting is a good method if you are keen to choose your backlink influence. The guest posting had some bad experience in recent past but still it works great if you get the backlink from authority website.
Comparison: Everyone needs an expert advice while choosing a product or Service. In this, you can position yourself as an expert in your field and provide a genuine information to save them time and money.
List based Content: Readers Love Lists, as they are more inclined to pass actual information to the point. It’s fun and more engaging as compared to articles with lengthy perhaps.
Extras: You can also try these methods like Videos, Podcasts, How to Guides, Buyer Guides, Case Studies, etc. which will also help you cater more backlinks.
Now you better know which type of content more shares, it time to check this100+ ways to promote your content.
Conclusion
Now you know what is content marketing, what are it benefits and how to drive traffic from it. If you want to explore more tips to drive traffic to your business or website using Content Marketing, check out this 25 Content Marketing tip every marketer need to know by @SujanPatel.
By Danish Wadhwa| May 9th, 2016|Content Marketing|0 Comments
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About the Author: Danish Wadhwa
Danish Wadhwa is Digital Marketing & Branding Pro, who is helping startup and business for sales conversion optimization. His drive, passion, and analytical mind enabled his successful foray into the arena of Marketing & Sales Automation.