In 2020, Bukalapak entered a new phase of its journey. A journey to stay relevant to the aspiring middle and low class of Indonesia. To do this, Bukalapak took a giant step to rejuvenate its brand with a new expression, new style and new logo. However, unlike our much beloved shopping experience, our rebranding was not settled in one click. Before we could create the new face you see today, there were several steps we had to take. …

Daniya Rachmadiani

Used to code for school. Now a mediocre-introverted UX Researcher. I knit and fangirl over stationery.

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