Game of Thrones is entering a final season and already we have heard some rumblings about some the ending that would make many die hard GoT fans a bit devastated. If you have never watched the series, your life may lack some meaning or you have yet to find the time to sit and watch months of tv. Whatever the case, its one of those series that the production value is of such high quality that even if you are not a fan of the genre, its simply beautiful to watch.

Now imagine watching the same series with sub-titles, and the volume muted. How much of the experience would you lose?

The experience and understanding of the nuances of the characters would be lost to a degree that you might as well turn the channel to Bay Watch where you can for certain get by with just the visuals.
With business, we are also selling an experience, one that defines your brand from a company selling a widget to an image and culture. When was the last time you had such an amazing customer experience from an online chat, or email ticketing system? When was the last time you took a product demo from an online PDF and felt this is the company i want to go with.
The other day, I participated in on a product demo of our predictive dialer platform with a high value lead given by my partner in crime who has made demos into a science. All demos kinda of start the same, but this one , as all our demos was via voice and screen share. By the end of the demo, the three of us had such a good time from the conversation and the fun open culture that we promote, the lead commented on how not just how informative the demo was, but how it was probably the most fun and exciting demo he has joined.
The company culture at Deskforce, the non-tangible asset was displayed in all its glory and the deal sold with a feeling of confidence in our company and our product.
Take the same voice channel and apply it to support and customer service, and with the right people you transform a potentially stressful touchpoint with your most valuable asset, your customer, to one that re-enforces your brand and your product.
Over the years we have seen many companies turn to chat, and most recently chatbots that are not acute enough to understand the context every time, are incompetent to decipher when users mix two or more languages and generally fail to read between the lines and harm the entire user experience altogether.
Many product tries to reproduce the human experience in text and pre-scripted responses. Voice and the phone was to be outsourced to chat and email and using text based communications can scale your operation, and allow you to cut some costs.. but at what cost?
Voice, laughter, sarcasm, tone .. all the vocal tools we deploy to project our personalities are sucked into a black hole of emojis and cold verdana fonts.
What we saw in the industry, was a quick blip.. and then a resurgence of voice companies offering API’s, CRM’s integrating with Voip, and Voip companies integrating with CRMS and platforms. Voice, has never been so strong, and the misconception of phone calls as being yesteryear..are just that. Deskforce also began rapidly pre integrating into your CRM and platforms and clever configurations so that your phone system becomes your competitive advantage.
In short, go ahead and mute your favorite episode of Seinfeld or Game of thrones and bask in the dull experience parallel to going on a vacation via your friends posts on instagram.
Or embrace voice, and embrace the most natural form of communication your customers are expecting and delight your customers.
For your own exciting demo of our predictive dialer, send us an email.. shir@deskforce.com
