How to Create Your Agency’s Positioning Strategy
Want to know the secret to building a profitable consulting/agency business?
… and once I tell you, you’ll be looking for it everywhere.
It’s the methodology.
Here’s what I mean…
… if you do any consulting, and you’re just charging for the service (coding / design / copywriting, etc) then you’re getting paid for the hour.
If you have a methodology, then you can shift and start getting paid for the value you bring to that hour. (that’s a Jim Rohn quote btw)
In a consulting/service/agency business, your methodology becomes your product.
That’s how you scale the business.
Can it be as simple as taking an existing process like Agile Development and tweaking it to fit your creative approach?
The day you do this, then you have something special.
You also have something you can charge for.
That’s what I go over in this week’s video. How to actually get paid to do a proposal (or what I call a Roadmapping process).
That’s just 1 part of the 3 part framework for building a consulting agency that scales.
At a high-level it requires the following 3 components:
1. Roadmapping Process (Paid)
2. On-Going Services (Recurring)
3. Enhancements (A la cart)
Using this framework (or methodology) you’ll be able to build very clear systems for your team to follow to ensure EVERY customer gets what they expect.
Anything out of scope is either referred to someone else, OR offered as an enhancement.
There’s also 3 major benefits to structuring your agency this way that will reduce the amount of frustration and challenges you’re likely having with your customers.
If you have an agency and would love help naming your “Roadmapping” process, leave a comment here and describe what you do for customers and I’ll offer some suggestions.
There’s only one way to grow a business, build a repeatable / scaleable model… this one works wonders for agencies.
Keep up the great work!
Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. (Get the free 3 videos to grow your business here.) He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.