OUR REBRAND, LADIES AND GENTLEMEN
Some things in life are timeless: The Beatles, thank-you notes, whiskey, denim, Monet, Scrabble, and Tom Selleck’s facial hair. These are just a handful of things that will always be cool.
This isn’t always the case for brands, whose desire to remain relevant and modern necessitates the ability to adapt and evolve. After all, even Tom needs a trim from time to time.
It’s easy to focus purely on a logo when we talk about branding. While colour, font and logotypes are all important components, there’s so much more to a brand than just a logo or a slogan. It’s brands that love what they do and care about why they do it — and successfully convey this — that really succeed.
Here at Blue Stag, we’ve made some pretty big business decisions and changes over the last 12 months. We have reflected on what Blue Stag should do, how we should do it and why it matters to us.
With this new vision mapped out on a small library of post-it notes, we needed a new brand to reflect it. We’ve never put limitations on the way we communicate our client’s brands, so why should ours be any different?
Here is the result:
THE IDENTITY
PRINT & ENVIRONMENT
THE WEBSITE
We wanted the new site to be simple and fun. We wanted to make use of different media and content in clever ways in order to create a unique user experience.
