Split AC Market – Industry Trends and Forecast for period from 2024 to 2031

Dannell bugess
6 min readJul 25, 2024

The "Split AC market" has witnessed significant growth in recent years, and this trend is expected to continue in the foreseeable future.

Introduction to Split AC Market Insights

Split AC, or Split Air Conditioning, is a type of air conditioning system that consists of two separate units - an indoor unit and an outdoor unit. The indoor unit is installed inside the room to be cooled, while the outdoor unit houses the compressor and condenser. This setup allows for better cooling efficiency, quieter operation, and flexibility in installation, making Split ACs a popular choice in the current market landscape.

Primary drivers for the Split AC industry include rising temperatures, increasing urbanization, and growing disposable income. However, challenges such as competition from other types of air conditioning systems, high initial costs, and environmental concerns regarding refrigerants pose hurdles for the industry.

Market trends suggest a shift towards energy-efficient and eco-friendly Split AC models, as consumers become more environmentally conscious. The Split AC Market is growing at a CAGR of 8.1% from 2024 to 2031, indicating a promising outlook for the industry.

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Analyzing Split AC Market Dynamics

The Split AC sector is driven by technological advancements such as inverter technology, which improves energy efficiency and reduces electricity consumption. Regulatory factors such as energy efficiency standards also play a crucial role in shaping the market. Consumer behavior shifts towards eco-friendly and energy-efficient products have led to increased demand for Split ACs.

These dynamics are expected to fuel market growth, with a projected Compound Annual Growth Rate (CAGR) of around 5% in the coming years. Key market players in the Split AC sector include companies like Daikin, Panasonic, LG, Mitsubishi Electric, and Samsung, who are continuously innovating to stay competitive in the market. Overall, these market dynamics are driving growth and stability in the Split AC sector, with technology advancements and consumer preferences shaping the future of the industry.

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Segment Analysis: Split AC Market by Product Type

Wall Mounted TypeFloor Standing TypeCassette TypeCeiling Suspended TypeDucted Type

The Split AC market consists of various product types such as Wall Mounted, Floor Standing, Cassette, Ceiling Suspended, and Ducted types. Wall Mounted Type holds the largest market share due to its compact design and easy installation. Floor Standing Type is popular for larger spaces and commercial use. Cassette Type is commonly used in offices and retail spaces. Ceiling Suspended Type is ideal for high ceiling rooms. Ducted Type is preferred for centralized cooling in multiple rooms. Each product type caters to different applications, contributing to overall market demand and innovation in terms of energy efficiency, smart features, and eco-friendly refrigerants. With technological advancements and consumer preferences driving innovation, the Split AC market is poised for continuous growth across the various product types.

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Application Insights: Split AC Market Segmentation

HouseholdCommercial

Split ACs have a wide range of applications across various industries, with the fastest-growing segments being household and commercial sectors. In the household segment, Split ACs are revolutionizing the way people cool their homes, providing energy-efficient cooling solutions that are quiet and aesthetically pleasing. This has led to a significant increase in revenue for manufacturers in this segment. In the commercial sector, Split ACs are being used in offices, hotels, restaurants, and retail spaces, driving market expansion due to their flexibility, ease of installation, and cost-effectiveness. Overall, Split ACs are transforming the cooling industry and are expected to continue driving growth across these key applications.

Split AC Market Regional Analysis and Market Opportunities

North America: United States Canada Europe: Germany France U.K. Italy Russia Asia-Pacific: China Japan South Korea India Australia China Taiwan Indonesia Thailand Malaysia Latin America: Mexico Brazil Argentina Korea Colombia Middle East & Africa: Turkey Saudi Arabia UAE Korea

The Split AC market has a strong presence in North America, with the United States and Canada being key regions for sales and growth. In Europe, Germany, France, the U.K., Italy, and Russia are major markets with increasing demand for Split AC units. The Asia-Pacific region, particularly China, Japan, South Korea, India, Australia, Indonesia, Thailand, and Malaysia, represents a significant opportunity for market expansion due to the rising population and increasing disposable income. In Latin America, Mexico, Brazil, Argentina, and Colombia are emerging markets with a growing demand for Split AC units.

In the Middle East & Africa region, countries such as Turkey, Saudi Arabia, UAE, and South Korea are witnessing a surge in demand for Split AC units due to the extreme weather conditions. Major market players like Daikin Industries, Mitsubishi Electric, Panasonic Corporation, LG Electronics, and Samsung Electronics are focusing on expanding their product portfolios, improving energy efficiency, and enhancing their distribution networks to capitalize on the growth potential in each region. These companies are also adopting strategies like partnerships, acquisitions, and product innovation to stay competitive in the market.

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Competitive Landscape: Key Players in Split AC Market

DaikinGreeMideaMitsubishi ElectricUnited TechnologiesLG ElectronicsFujitsuHaierLennox InternationalSamsung ElectronicsToshibaVoltasWhirlpoolYORKPanasonic

1. Daikin: Known for its high-quality products and strong brand reputation, Daikin has a strong market presence in the Split AC market. The company focuses on innovation and sustainability, with a wide range of energy-efficient products.

- Daikin's sales revenue: $20.42 billion

2. Gree: Gree is a leading player in the Split AC market, offering a diverse range of products catering to different consumer needs. The company has a strong focus on technology and product development.

- Gree's sales revenue: $21.5 billion

3. Midea: Midea is a major player in the Split AC market with a focus on innovation and affordability. The company offers a wide range of products and has a strong global presence.

- Midea's sales revenue: $39.34 billion

4. Mitsubishi Electric: Mitsubishi Electric is known for its high-quality products and technological advancements in the HVAC industry. The company caters to both residential and commercial markets.

- Mitsubishi Electric's sales revenue: $40.26 billion

5. LG Electronics: LG Electronics is a prominent player in the Split AC market, with a focus on eco-friendly products and smart technology. The company offers a wide range of products to cater to different consumer needs.

- LG Electronics' sales revenue: $55.2 billion

Overall, these major players in the Split AC market have strong market positioning and innovative strategies to cater to the evolving consumer demands. Their financial performance reflects their dominance in the industry and their commitment to innovation and sustainability.

Challenges and Opportunities in Split AC Market

Primary Challenges:

1. Increasing competition from other cooling technologies such as central AC and portable AC units.

2. Rising energy costs leading to higher operational expenses for consumers.

3. Limited awareness and understanding of the benefits of Split AC systems.

Actionable Insights:

1. Differentiate through energy-efficient features and cost-effective pricing.

2. Educate consumers on the benefits of Split AC systems through targeted marketing campaigns.

3. Offer innovative financing options to make it more affordable for consumers to purchase Split AC units.

Innovative Strategies:

1. Develop smart Split AC systems with Wi-Fi connectivity and energy monitoring capabilities.

2. Partner with energy companies to offer discounts and rebates for purchasing energy-efficient Split AC units.

3. Leverage social media influencers to promote the benefits of Split AC systems and drive brand awareness.

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