Hey Augusto, glad you enjoyed the post. To your question, yes I think of user activation as a subset of user retention so when I refer to efforts to improve new user retention, technically I’m referring to our user activation efforts.
Thanks Swathi, appreciate the feedback. One difference I’ve seen in some cases with B2B is the lack of user data to effectively map out user journeys. I suggest leaning more on user research, surveys and feedback in those cases. Tracking retention cohorts and relying on leading indicators are valuable across both consumer or enterprise.