Let me start off by saying I love Evernote. I use it everyday because it indeed is a great way to stay productive and organize your life.
But OMG, what a load of bull crap! Someone babbling about how they changed the logo, the font, and the colours because they’ve ‘re-thought’ their product offering and going for a different strategy. And after a long piece of text about how the logo was changed, but changed that much, they say ‘but the logo doesn’t matter that much’… Seriously? Then why did you ponder on for so long!
How exactly is Evernote going to make the product better? Nothing’s being said about that! It’s all air to make it sounds interesting, without actually saying anything nor releasing features that make the product better!
Not a good piece to generate a positive awareness for the brand. #fail.