My 14 years in Digital Marketing

14 years in digital marketing and optimising websites, social and start ups, here is my journey usually in the form of questions, statements and demands.

2004 — the year of the web

  • Question: Why do I need a website 🖥
  • Question: So you can help me get into Yahoo? 👀

2005— the year of websites

  • Demand: Help me build a website 💻
  • Demand: Help me rank my site in Yahoo️ ①
  • Demand: Help me get more traffic 🏎
  • Demand: Get me phone numbers and email address quick 📞
  • Demand: Drop everything, what’s this Google thing? 🔎

2006 — the year of SEO

  • Demand: Quick get us into Google 🚨
  • Demand: You have 550 sites, do something good with them 😋
  • Demand: Actually….. build a search engine 😶

2007- the year of Social Media

  • Question: How do I use “this social media” 🤔
  • Statement: “Facebook won’t ever work”….why are you wasting time on it 👎

2008 — Poke, Facebook, Facebook wall posts, Facebook for business

  • Question: How does Facebook really work? 👍
  • Question: How do I use Google analytics 🆙

2009-maybe mobile is a thing

  • Question: How does Twitter work? ⭐️
  • Demand: I need an m. site 📵
  • Demand: Get me leads on social 🔥
  • Demand: Get me loads of links 🔗

2010 — social and content is taking over

  • Demand: Help train me on social media 😉
  • Question: Do you know any outsourced content writers 🖊
  • Demand: Get me an army of cheap writers 🙄

2011 — links and infographics

  • Demand: Get me PR 9 links and get them yesterday 🤐
  • Demand: Get my site to rank number 1 for the most competitive 500 terms 😩
  • Question: Content marketing, whats this fad? 🙏
  • Demand: INFOGRAPHICS 🔖
  • Demand: More infographics ‼️
  • Demand: YouTube, I need YouTubes ⚠️

2013 — Year of IPO’s and freelancing

  • Demand: We want interactive infographics 🍾
  • Milestone: Let’s concentrate on quality links 🔗
  • Milestone: European journeys and advantages 🇪🇺
  • Milestone: IPO 💪
  • Milestone: I went freelance 😎
  • Demand: Danny, tell me something for free 🤗

2014 — Year of consultancy

  • Question: I need video, how do I create video 📹
  • Question: You are a consultant, how much do you charge? 💰
  • Demand: Can I have mates rates? 🤑
  • Milestone: Fly to Germany to train start ups ✈️

2015 — The year start-ups got serious

  • Demand: Give me more social media and content marketing training 👥
  • Milestone: I start advising start ups 💼
  • Demand: Help me get more donations on my JustGiving page 💸

2016 — Head of Digital and Advisor

  • Demand: Snapchat — I need snapchat training 👻 (people love filters)
  • Milestone: Went back full time to help people 💯
  • Demand: Friends; How do I optimise my JustGiving page? 🏃
  • WTF: Pokemon Go….😲, 
    Snapchat vs Instagram, Facebook vs Google vs Apple 👊