3 Tips on Choosing a Great Image for Your Email Campaign

No matter how often you speak to customers through regular emails, selecting a template that succinctly conveys the message of your brand is a must.

To really entice someone to click through from their email to your website, you'll need a format and layout that not only engages customers, but makes them want to see more. Many businesses leave space for a big image either at the top or in the middle of their emails to break up text and keep people happy.

But choosing just the right image for your newsletter, depending on both the context and the content, can be difficult. Here are three tips to keep in mind the next time you're looking to add imagery to your email marketing.

Read more at MyEmma: http://myemma.com/blog/article/3-tips-on-choosing-a-great-image-for-your-email-campaign