6 Invaluable Insights Danny Flood [StartupGeist Podcast]

What stands out about Danny is that he is always looking for new opportunities without losing sight of the stuff he is currently working on. It shows how entrepreneurial he is. I learned 6 invaluable insights from him.

StartupGeist Podcast with Danny Flood

Why don’t you use a better mic, I asked Danny?

In my naive German way, I might have been to direct and pushy.

What I tried to do is to help a fellow podcaster and now friend.

Because I know that a good audio quality for our podcasts is key. And I know that his guest’s wisdom deserve a little better.

So I shared my feedback and I’m glad that Danny wasn’t offended. Maybe, internally, yet he didn’t share his emotions with me.

That’s one of the amazing characteristics I would describe Danny with. He is heavily into growth and personal development. He considers every situation in life a test and challenge to overcome, not a “bad problem” to have.

This might sound a little too positive thinking like …

But it’s true. What we feed our mind with, defines the quality of our decisions and so actions. Better to have a positive and realistic state of mind, than a negative one. Right?

I think we can agree on this.

And that’s one of the insights I heard from Danny.

He recently came on the StartupGeist podcast to (1) share his entrepreneurial journey, (2) reflect on the biggest learnings and (3) share key points to stand out as content marketers in an extremely busy an noisy world.

Who is Danny Flood?

He has two productized services — a PR agency and a growth hacking and social media marketing boutique.

He blogs and podcasts on openworldmag.com — The Ultimate Lifestyle Designer’s Resource. It’s worth checking out. Subscribe to his newsletter to get updates on his latest books and projects.

My favorite is his video series of online marketing.

He published five books on Amazon about life and business hacks and has a course on sleep hacking. Get 50% off here.

What stands out about Danny is that he is always looking for new opportunities without losing sight of the stuff he is currently working on. It shows how entrepreneurial he is. Next up, he might experiment with affiliate and create a new brand in a niche.

I am excited to follow his journey from the sidelines and wish Danny nothing more than success, health, and amazing adventures.

Thanks for taking the time to come on the StartupGeist podcast!

Danny Flood: “Define your values”

Danny said that your values are like standards. They help you to make decisions about everything in life.

The people you want to serve.

The business partners you want to work with.

The team members you want to have for your business.

He shared a few of his values that are important to his life

  1. Simplicity: “I always aim for the simplest solution.”
  2. Value add: “I alway look for ways how I can create 10x the value, clients are paying me for.”
  3. Responsibility: “I am responsible for the outcome of my life. I don’t blame anyone!”
  4. Non-attachment: “I let it go. I forgive. I separate my Ego from my business

What are your values? What is important to you? I wrote about it here and give you two exercises to quickly tap into them.

Danny Flood: “Just do it!”

It sounds cliche, yet it’s true. Where do learnings come from? Where do reflections of your learnings come from? From your actions.

So, the longer you wait, the less likely you’re to gain the insights you need to follow forward.

Tony Robbins shares three steps in his book “Awaken the giant within” on how to make a decision. To start and keep moving forward. He calls this the ultimate success formula. It’s the key process to get where you want to go.

  1. Decide what you want
  2. Take action
  3. Notice what’s working or not
  4. Change your approach until you achieve what you want

And I can’t stress it enough. In all my podcast interviews (#33 to date), this is a common belief of entrepreneurs. Start creating. Start learning. See what works, and what doesn’t. A mantra, Pat Flynn got big with as he is the test dummy for others.

Danny Flood: “It’s not about YOU!”

Once you start, there is another important we need to be aware. Danny said that we need to remove ourselves from the businesses we build. It’s not about us. It’s about them. The customers. The clients.

No one cares how smart or good you are.


If you show up daily. If you follow through on your commitments. In that sense, business success seems easy. Find a problem you can solve. Solve it as best you can and keep your promises.

Seth Godin, best-selling author, genius entrepreneur, and marketer, says:

“Sometimes it works. Sometimes it doesn’t work.”

The way I take this mantra to his heart is that I shouldn’t expect to fail in the first, Of course, not. Yet, I shouldn’t expect to succeed either. The final result of a business is NOT in my control.

Then I ask myself ‘what is in my control?’

I can control IF and HOW I show up every day. How I serve my clients. And many more things. I always try to focus on what I can control.

Danny Flood: “It’s a chance to learn”

“You suck. I don’t like this product.”

Danny shared his story how he tries to learn about a market and the customers.

It’s not easy he says. If you get literally punched into your face, how can you stay calm and balanced to look behind the punch? What is the other person trying to convey?

It’s not YOU.

You might have triggered something. Find out what. That’s how I approach things, and Danny does so similarly.

He considers insults, problems, and tough situation as a test. “It’s a great way to learn”, he says. I think it’s a beautiful mindset to have.

The state of our mind defines our actions. So instead of seeing it as an insult, we can see it as a chance to heal someone. As a chance to connect to someone. Instead, of fighting back, we listen with compassion.

That’s where understanding and so solutions and results come from.

I know it’s damn hard, yet it’s true. Fighting anger with anger leads to more anger. The approach I want to learn is to heal anger, hate, disbelief from others with love. To understand their position. Where are they coming from?

Then, I can increase my world view and hopefully learn something.

Danny Flood: “Feel bad for 1 minute”

Danny shared a powerful concept. He gives himself deadlines how long he is allowed to feel a certain way.

I tried and it works. It’s amazing how simple, yet profound this technique is.

Try it.

Give yourself a deadline of how long you allow yourself to be angry or whatsoever. When the time is up, bring yourself into a different focus or change your physiology by taking a run.

After changing your focus or your physiology, your emotions will be gone and you can get back to the things that need to get done.

Danny Flood: “Never become to comfortable”

Danny believes that his drive to success is growth. That’s why he rejects comfortability.

It raised the question for me if he is driven to ‘overcome some kind of pain’ or is he truly driven by a mission. I can’t really tell, of course. I’m not his coach.

For me, his answer was convincing though.

I didn’t feel that he is desperately trying to overcome little boys issues. He is strong. He goes out into the world and builds businesses while having a good, adventurous life.

He told me that he dreams about travelling the world with a hot air balloon. Richard Branson did this as well, he said.

I think that’s an awesome dream to have.

Danny Flood: “Control your mind”

That’s a good one. Before I did Vipassana, a 10-meditation retreat, I wouldn’t have understood what he means. Control your mind, seriously dude. How does this work.

Simply he say. Be the observer of your thoughts. Then, change them if you don’t like them.

I know it’s not the simple if you can be self-aware. Self-awareness is one of the critical success components of my life system. Gary Vee believes that we all lie to ourselves — you, me, and himself included. Guess what happens when you stop self-betrayal?

You’ll be unstoppable, loving, and caring.

Self-awareness allows you to recognize what things you do best so you can then go hard on those aspects of your life. It also helps you accept your weaknesses.

I don’t fear being self-aware. I know that I suck at a lot of stuff. I think everyone lies to themselves.” — #AskGaryVee

Danny Flood: “Use positive filters”

Using positive filters is in line with controlling your mind. And all Danny really means is that we can consciously decide what thoughts we embrace and act on.

Basically, there are three filters, Danny says.

  1. Positive
  2. Neutral
  3. Negative

Why don’t we choose the positive one if we feel it’s better for us?

And believe or not, it’s up for us to decide how we see life and business circumstances. Bad things will pass. As quickly as good things will do. It’s the nature of our very human experience. Everything changes. We see the world through the filters of our own thoughts.

I consciously choose to see a beautiful world.

How do you see your world?

Danny Flood on content marketing

Danny shared a great strategy for writing more, better content and how to grow your email list.

One example he shares was from his friends. They were able to list of 10k subscribers within a month. They published four chapters of the upcoming book. They used the blog to promote the book. The articles were about 5,000 to 6,000 words long. Rich in content, extremely well researched and easy to read.

People loved it so much that they also did a kickstarter book campaign that was later extended with Indiegogo. They raised more than $100,000 for their book project.

They mainly used three strategies to grow awareness.

  1. Reddit: added the text and linked to website on the top
  2. Public speaking: intern helped them pitch meetups and conferences
  3. In-person meetings with influencers and friends

Another example, Danny shared, is how most content marketers miss out on great tactics and hacks if they don’t learn from offline methods. “It worked for decades, and it also applies online”, he says.

Apply the underlying principles and use them to your advantage.

I agree! What are the underlying principles though? I don’t have a clue. You? If so, please share them!

All I know at this point is that I need to learn them. Tim Ferriss, Seth Godin, James Altucher, and many more are not getting tired to point to the importance of these principles.

To get started I found Ray Dalio’s general overview on principles and why they matter, extremely helpful.

The last point Danny made was what marketing really is. As a marketer, it’s your job to spread your message. Danny says “there are two critical factors: product market fit and the right media.”

To conclude, there are three steps:

  1. Product market fit
  2. Message
  3. Media

If you find a product that customers need, using the right message and the right media, your business will succeed.

Sales and marketing are two important skills.

As many entrepreneurs, Vishen Lakhiani, founder of MindValley, needed to learn this the hard way. Before MindValley that is now a multimillion business, he failed with two businesses.

He believes that “no other skill is as important as sales & marketing”.

He see this over and over again.

As entrepreneurs, we don’t need to be extremely good at it. Yet, we need to believe in the importance of sales and marketing. We need to now how it works, why it works, to then find people that can help us.

Some basic sales and marketing skills are always needed to get your ideas off the ground. I heavily invest into them because for me being an entrepreneur is a lifelong journey.

I believe that I will succeed when I keep learning critical skills that push my business forward.

The critical skills I identified so far:

  • Sales and marketing
  • Focus
  • Self-awareness
  • Caring, compassion

Over to you

In this article, I shared your my view on how Danny thinks and acts. I try to understand how entrepreneurs do what they do, so I can copy that. It’s a proven way to succeed. I also shared Danny’s wisdom around content marketing and growth hacking, two essential skills entrepreneurs and startup founders need to master.

Please leave a comment. What did you learn from Danny’s journey? What growth hack will you try and experiment with?

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