Danny Wood

Product & Marketing Lead @Strutta. Enthusiastic about UX and Breakfast.


The Honest Pitch


If you work at a digital or advertising agency, there’s no doubt that you’ve been exposed in some way to pitching. In fact, anyone who faces the prospect of bringing an idea…


(Transformation) of a Salesman

I’ve never liked the concept of a “sales-driven organization”. When someone describes a company as being sales-driven, I take it to mean that they have a team…


The Fallacy of “Personal Branding” 

Call it what it is, and change your perspective.


The concept of an Organization’s Brand has existed in at least a similar…


If Steve Jobs were here, he’d be having a fit right now


Perhaps one of Steve Jobs’ most famous qualities was his propensity to flip out if things weren’t going his way. I don’t even…


You Still Need a Communication Plan


In the Era of “Agile”,we are working hard to move farther and farther away from practices like Business Plans, and more towards gettin out there and…


The Honest Pitch


If you work at a digital or advertising agency, there’s no doubt that you’ve been exposed in some way to pitching. In fact, anyone who faces the prospect of bringing an idea…