Music Production is More Lucrative Than Ever

Musicians should distribute their music everywhere for free to maximize brand affinity. Their audience is more monetizable (e.g., paid product promotions on social media) than their music ever was. The business is celebrity, not music, and Kim Kardashian (est. $250M net worth) competes with Taylor Swift for your attention. Music can build an audience just like parasocial interaction on social media. Restricting any distribution (by charging for content) dilutes that brand value. If musicians choose only to compose and perform and eschew brand development, then they can not complain about the music industry because music can earn more than ever before.

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.