Growth Interview Series: #9 Neil Patel

Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives.

1. Could you tell me a little bit about your background in Growth/Internet Marketing?

I specialize in all things related to traffic generation and conversion optimization. From getting eyeballs to a website and then converting them customers.

On my spare time I blog about marketing on Quick Sprout and Neil Patel.

2. How you got started with Growth?

When I started my first online business I quickly realized that it wasn’t going to succeed unless I got eyeballs to my website. So I eventually learned how to do so through SEO as it was the most common method online marketers used 13 years ago.

Eventually as the web evolved I learned about social media marketing, content marketing and even paid forms of customer acquisition. And as the online marketing space became saturated I started sharpening my conversion skills to help reduce our customer acquisition costs.

3. What is a day in the life of Neil Patel ?

My daily routine can be found here:

4. Why is growth hacking interesting?

It takes multiple aspects of business in account in order to grow a business. From product, to engineering, growth hacking involves multiple divisions of a company and it allows marketers to do things they weren’t able to before.

For example a marketer can’t create an invite flow like Dropbox without the help of design, product and engineering.

5. What fundamental technical skills would a Growth Hacker need to posses?

The biggest one is creativity. When you combine that with the ability to work with a small team that has different skillsets, you have the power to grow a business faster than an ordinary online marketer.

6. What are some good interview questions when hiring a growth hacker/internet marketer?

I’m not the biggest fan of interview questions. It’s not hard to fake answers. The real way I see if someone is qualified is through experience. And it doesn’t have to be work experience, it could just be their own side projects or ideas they have for my own business.

7. Do you think internet marketer/growth hacker need to know how to code?

The do not. You can always have a coder or engineer help them out. That’s how we have it setup in one of our companies.

8. What are the most productive ways to spend time on the internet?

It’s simple… doing work. As long as you are getting stuff done, you are fine.

9. What advice to you have for someone who wants to build a career in growth?

Continue learning from others in the field. Read and dig through live examples of cool marketing and growth tactics that you are seeing around the web.

10. What’s the best way to contact you?

Through Quick Sprout.

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