Danny Sheridan

Source: Sahil Bloom
Published: July 2022

Razors to Live By

A “razor” is a rule of thumb that simplifies decision making.

  1. The Feynman Razor: If someone uses complicated jargon to explain something, they probably don’t understand it.
  2. The Uphill Decision: When faced with two options, choose the one that’s more challenging in the short term.
  3. Occam’s Razor: The simplest explanation is often the best one.
  4. The Invest vs. Spend Test: Prioritize investing time with meaningful activities rather than just spending time.

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Source: Ellenore Angelidis
Published: February 2022

Using the Amazon Leadership Principles outside of Amazon

Ellenore Angelidis worked at Amazon for 13 years, from 2005 to 2018.

In her experience, Amazon uses the Leadership Principles to decide who to hire, which project was green lit, or who received a promotion.

She noticed she was using the Leadership Principles outside of work:

  • Recommended them to her children when working on school projects
  • I shared them with board members of a non-profit organization
  • Informed mentees she was career coaching

The LPs became part of my DNA during my time at Amazon. They are helpful to my roles as a parent, a partner, and a friend.”

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Source: Lenny’s Newsletter
Date: July 2022

Crafting your business’s hook

“Competition is so fierce that you have to create something remarkable to succeed. Something remarkable is worth talking about. Worth noticing. The opposite of remarkable is very good.”

— Seth Godin, author of Purple Cow

Examples of remarkable consumer business hooks:

Consumer Business: Tinder
Hook: “Find out who likes you on campus”

Consumer Business: Dropbox
Hook: “Throw away your USB drive”

Consumer Business: Amazon
Hook: “One million titles, consistently low prices”

Consumer Business: Netflix
Hook: “No due dates, no late fees”

Consumer Business: Zillow
Hook: “How much is my home worth?”

Consumer Business: Robinhood
Hook: “No-commission stock trading”

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