Danny SomozainBootcampHow Vinegar can help you explain the value of rebrandingOften clients ask me why rebranding or repositioning… So, I tell them little stories like this one, which I think are great examples that…Aug 2Aug 2
Danny SomozainBootcampPrinciples of a healthy work environment for a Creative StudioWe need creatives to feel safe, so they can be vulnerable, confidently give input and feel valued. At the same time, they need clarity…May 31May 31
Danny SomozainBootcampDebunking 5 creative mythsWe create inappropriate designs more frequently than we should. Many times is due to believing these creative myths.Feb 7Feb 7
Danny SomozainUX Planet2023 rebrands: The good, the bad and the ugly2023 was quite a busy branding year. I am sharing my view on the most and least valuable from a design perspective. I guess the world’s…Jan 292Jan 292
Danny SomozainUX PlanetThe 5 ‘must-have’ for identity designHow to create visual symbols that can become the icons of the future. Five fundamental principles to create successful identity design.Dec 11, 2023Dec 11, 2023
Danny SomozainUX PlanetHow to create ideasMy four-step guide on how to create ideas. You can apply these steps to any form of art or idea-generation business.Jul 28, 2023Jul 28, 2023
Danny SomozainBootcampWhat I learn from my two-year-old about communicationNewborns are generally more connected to our human instincts than adults. So, it is extremely valuable to observe them and learn about our…Jun 23, 2023Jun 23, 2023
Danny SomozainUX PlanetAn interview with ChatGPT. Shall we be afraid or delighted?I engaged in a conversation with ChatGPT to analyse its role in assisting creatives and our concerns and worries as both humans and…Apr 27, 2023Apr 27, 2023
Danny SomozaTo brand or not to brand, that is the question.Some sceptics say that if your product or business is good enough, you don’t need branding. Then charismatic marketers jump in to tell them…Apr 14, 2023Apr 14, 2023