Danny SomozainBootcampPrinciples of a healthy work environment for a Creative StudioWe need creatives to feel safe, so they can be vulnerable, confidently give input and feel valued. At the same time, they need clarity…·3 min read·May 31, 2024----
Danny SomozainBootcampDebunking 5 creative mythsWe create inappropriate designs more frequently than we should. Many times is due to believing these creative myths.·5 min read·Feb 7, 2024----
Danny SomozainUX Planet2023 rebrands: The good, the bad and the ugly2023 was quite a busy branding year. I am sharing my view on the most and least valuable from a design perspective. I guess the world’s…4 min read·Jan 29, 2024--2--2
Danny SomozainUX PlanetThe 5 ‘must-have’ for identity designHow to create visual symbols that can become the icons of the future. Five fundamental principles to create successful identity design.5 min read·Dec 11, 2023----
Danny SomozainUX PlanetHow to create ideasMy four-step guide on how to create ideas. You can apply these steps to any form of art or idea-generation business.3 min read·Jul 28, 2023----
Danny SomozainBootcampWhat I learn from my two-year-old about communicationNewborns are generally more connected to our human instincts than adults. So, it is extremely valuable to observe them and learn about our…·5 min read·Jun 23, 2023----
Danny SomozainUX PlanetAn interview with ChatGPT. Shall we be afraid or delighted?I engaged in a conversation with ChatGPT to analyse its role in assisting creatives and our concerns and worries as both humans and…12 min read·Apr 27, 2023----
Danny SomozaTo brand or not to brand, that is the question.Some sceptics say that if your product or business is good enough, you don’t need branding. Then charismatic marketers jump in to tell them…·4 min read·Apr 14, 2023----
