Danny SullivanBlockedUnblockFollowFollowingGoogle’s public liaison for search: helping people better understand search & Google better hear public feedback.Mar 27, 2017Even if the goal were to curb the most egregious lies for economic gain (or even just deception in business in FTC parlance), that conversation wouldn’t be quick or easy — folks forget that iterations in spam/SEO went on for decade(s) to get to the current status quo (which is still imperfect but less visible, especially to Gmail users and sophisticated American searchers). These are international issues with no good regulatory process or reasonable process to adjudicate what is real or not. Welcome to the high stakes game of whack-a-mole.Google and Facebook Can’t Just Make Fake News Disappeardanah boyd1K97Agreed. It’s not an easy fix. And again, SEO isn’t spam.