Below is a diagram of the end-to-end product design process. The first article in this series covered customer insights and ideation, and the second article detailed “design thinking” and the discovery sprint.
In this article we’ll review how a UX design team can best be utilized in an enterprise agile environment by implementing a dual-track design model and embracing the emergent design process of agile. We’ll also look to expand the UX team with embedded UX implementation experts to continuously deliver product improvements.
Agile developers work in short “sprints” (typically 2 weeks) to deliver product ready features before moving on to the next sprint. …
Product designers utilize creative skill sets and a technical knowledge of interaction patterns to improve the way customers engage with a company’s products. However, the design process is actually quite collaborative. When empowered to do so, a design team will seek to involve stakeholders across the organization and actively engage customers at every stage to deliver truly innovative solutions.
While User Experience is no doubt gaining a foothold in corporations, it is still an emerging field — and many enterprise companies struggle with how to best integrate design specialist into the product life-cycle.
Common problems include not budgeting for research or allocating time for exploration, embedding UX designers within development teams (where it is too late to make truly innovative contributions) or bringing in a designer at later stages to “make-it-pretty” or worse: to fix a flawed product already being rolled out to confused customers (aka crazy expensive product testing).
By it’s nature, a UX team will serve as an independent customer advocate; coordinating across lines of business and bridging the all-to-common product/development divide to ensure the “voice of the customer” is acted upon. This is particularly useful in large organizations where customer experience efforts are often hampered by geographically siloed teams. Products can benefit immensely by utilizing a user-centric design team to carry stories through the entire life cycle (idea inception to post-release). …