Design is messy. Clean it up with an agile system that allows for exploration while increasing productivity.

Below is a diagram of the end-to-end product design process. The first article in this series covered customer insights and ideation, and the second article detailed “design thinking” and the discovery sprint.

In this article we’ll review how a UX design team can best be utilized in an enterprise agile environment by implementing a dual-track design model and embracing the emergent design process of agile. We’ll also look to expand the UX team with embedded UX implementation experts to continuously deliver product improvements.

Unlock the collaborative spirit of design sprints

Product designers utilize creative skill sets and a technical knowledge of interaction patterns to improve the way customers engage with a company’s products. However, the design process is actually quite collaborative. When empowered to do so, a design team will seek to involve stakeholders across the organization and actively engage customers at every stage to deliver truly innovative solutions.

Working aside the product team, design can provide value across the entire life-cycle illustrated below. In a previous article I discussed customer insights and ideation: working with product management to help validate the product roadmap and establishing a UX strategy supporting…

Tap the full potential of UX and the design process.

While User Experience is no doubt gaining a foothold in corporations, it is still an emerging field — and many enterprise companies struggle with how to best integrate design specialist into the product life-cycle.

Common problems include not budgeting for research or allocating time for exploration, embedding UX designers within development teams (where it is too late to make truly innovative contributions) or bringing in a designer at later stages to “make-it-pretty” or worse: to fix a flawed product already being rolled out to confused customers (aka crazy expensive product testing).

By it’s nature, a UX team will serve as…

Danny Vigil

Product Design @Travelport []

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