People-First: The Culture that will Save Your Business

Danny Zoucha
Apr 28, 2017 · 3 min read
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The #1 attraction right now to building a business centered around your people is that you’re attracting the Millennials, who are all about that. It’s not that they want an awesome job centered around them exclusively — it’s that they’re a socially driven group of people that have always been in settings of strangers that they make into their surrogate families. (Daycare, schools, college, etc.)

If you can attract and keep them through your people-first culture, the Millennials will drive your business development. They’re full of ideas that are genuinely geared toward making the world a better place and are easily marketed to their peers, the Millennials, who control vast portions of the economy.

But, let’s say you don’t develop that community culture at your place of business. The Millennials will consider your company a sort of bus stop on their way to bigger and better things. They want the world, covered in chocolate, and they want it now — and they won’t settle for a place that doesn’t value them, or the things they themselves value. Any kind of turnover is expensive.

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If you manage to keep them, their morale will be low. And, have you ever seen anything as sad and pathetic as a miserable Millennial? Talk about bringing the energy of the squad down. Productivity, efficiency, profitability — literally everything in your business suffers as a result of low morale, except perhaps the snack vending machine in the break room as a result of their trying to self-soothe with sugary treats.

But, oh! To have a business where your company culture is thriving with a family attitude instilled in your dutiful employees! They will become ambassadors of your brand not only to potential clients, which brings the profit up, but also to current clients, and future team members. Happy Millennial employees have the ability to sweep through an organization like a glowing mist of fairy dust, caking everything it sees until it is literally unrecognizable.

“But, I don’t want to lose control!” I hear you say. Alright, and I’m not saying that you will. But consider what your business is when you’re ‘in control’ of a negative work space filled with negative people of all generations: soon to fail.

Unfortunately, there is no easy way to do this in the beginning. It requires you finding your authentic self, and encouraging your company leaders to find theirs. It’s the new buzzword, ‘authentic’ because it’s the vibe driving the Millennial beast. Every new microbrewery that opens or one-off cold-pressed coffee joint that swings wide its doors is driven by a desire to find the elusive authentic self and capitalize on it. Find it in you, and go looking for it in your team leaders. Encourage them to do the same, and the culture will be transformed.

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A people-first company culture is just that: people first. Not profits. Not marketing. Not development. It’s about recognizing your impact on the world, deciding it’s going to be damn good, and realizing that it will take a happy, involved, family-oriented group of people to make that a reality.

Please Like/Recommend and Share this post with someone you think needs it. :-) Makin’ the world a better place, one Story at a time.

— Danny

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