Dan PanteloinBetter MarketingWhy the Best Advertising Companies Launch in RecessionsMany successful brands started when no one believed in anythingMar 24, 20202Mar 24, 20202
Dan PanteloinStorius MagazineWhy Do Startup Ads All Look The Same? The ‘NYC Subway Effect’The economic and behavioral reasons why startups copy each other’s creative workMar 19, 2020Mar 19, 2020
Dan PanteloinBetter MarketingHow This 25-Year-Old Rapper A/B Tested His Album Cover on TwitterA case study in why preemptive testing worksMar 10, 2020Mar 10, 2020
Dan PanteloinBetter MarketingHow to Simulate Your Return on Ad Spend Before Launching Your ProductFake doors and multivariate testing can tell you which ideas will sellMar 10, 20202Mar 10, 20202
Dan PanteloinBetter MarketingWhen It Comes to Branding, Don’t Trust Experts, Trust DataEspecially if you’re a startupFeb 20, 20201Feb 20, 20201
Dan PanteloinBetter MarketingThere’s No Such Thing as a ‘Target Audience’ for Your BrandDon’t change the people, change the creativeJul 16, 20199Jul 16, 20199
Dan PanteloTHE Definitive Guide on How to Reach Consumers While Simultaneously Protecting Their Privacy.In today’s world, people are scared of their data being shared more than ever. With the Facebook Cambridge Analytica scandal coming to…Aug 8, 2018Aug 8, 2018
Dan PanteloWhile Everyone Marches To The Beat Of Digital Marketing — Is Traditional PR Still Worth It?With the emerging and increasing emphasis placed on digital marketing, it can be easy to get carried away with focusing solely on the…Nov 22, 2017Nov 22, 2017
Dan PanteloHow a Basic Social App Just Got Acquired for $100M, 9 Weeks After LaunchingTBH, the app for teenagers to give each other anonymous compliments, has just been acquired by Facebook for about $100M — 9 weeks after…Nov 22, 2017Nov 22, 2017
Dan PanteloAction Theory: Why I Believe the Holy Grail of Marketing is Buried in an Obscure Field of Study…If you’re like me, you’d probably like to think that the social choices you make in your life, relationships, and buying decisions are…Oct 23, 2017Oct 23, 2017