How To Find Business Partnerships to Accelerate Your Success (feat. Goldfish, Tuna and Beers)
I am currently sat here with one eye on the Arsenal vs. United game. The other on this word document.
The creative juices are hardly flowing. Instead sputtering out like a limp watering hose that has seen better days.
I am very reflective right now with the odd interlude of Gary Neville’s overly nasal voice. And Arsenal fans giving it the biggun’ as per usual.
I am reflecting on what I learned this week in terms of Entrepreneurship, Life and Business.
And it is this… How to get Business partnerships with people who are further ahead of you to accelerate your own success.
1.The Two Sip Pint Pitch
In Clapham Junction at The Junction pub (really pushed the boat out with the name there).
I had met with a subscriber and a old school friend to discuss all things entrepreneurship.
Ben asked me the following question “In one sentence explain to me what your legacy is? What do you want to achieve in 30 years?”
“Jesus!!” I thought.
A few cheeky sherbets to ease in the weekend was my agenda.
Needless to say, I couldn’t answer it.
My mind turned into some weird kaleidoscope. Spinning around and colluding was ambition and drive, muddled with fear and despair.
Ideas flying in. Ideas flying out.
A weird trance of Screwing and Thinking and Entreprenuering and Corporating. Very strange indeed.
Stuttering and mumbling. I couldn’t answer what on the surface appeared to be a simple question.
“What do I want to achieve in the next 30 years?”
I am utterly grateful to Ben for asking me this question. It is something we (budding entrepreneurs that is) can all benefit from.
The stumbling and muttering continued. Finally. Ben stopped in my tracks with some truly valuable advice.
“Mate you need to have people hooked on your message, vision, product or company after the 2nd sip of their pint”
“It shouldn’t take a whole pint to get your point across, it needs to be there after the second sip”
“By the second sip, you should have 4 contact numbers, a coffee meeting for the following week and some stuff to work on after the pint”.
It couldn’t be more true. I know in my head what MY vision is. What Screwing and Thinking means to me but to articulate it to someone else in succinct fashion is proving difficult.
So I am narrowing this down next week. I am going to truly work on what my Two Sip Pint Pitch is.
So whatever your idea, vision or passion is, try and narrow it down into something so brilliant and persuasive that it hits people like a shot of Tequila not a fat boy, sluggish pint of Guinness.
2. We are all Goldfish. Chase the Tuna, not the Shark.
Again another learning from my friend Ben. (We will be working together in the future so #watchthisspace #gainz)
We are all Goldfish swimming around in a pond filled with insecurity and fear.
Insecurity and fear of what the future has in store.
Insecure and fearful of reaching out and speaking to people in prominent positions to help accelerate our own personal growth.
People who have walked the walk and talked the talk.
As Goldfish we have developed the wrong strategy when it comes to forming business partnerships and alliances with people further ahead in the game.
How? I hear you asking?
Let me tell you…
We are chasing The Sharks. Neglecting the fact we are merely Goldfish (well at least I had)
Cold emails to lots of successful people.
Hoping to get in front of them. Hoping to pitch my idea. Praying they were slow drinkers.
The response. NADA.
A big old fat NO.
Chew on that you mug.
Although it would make sense to try and partner up with the creme de la creme in terms of business advice. It is often the wrong strategy.
These guys are busy jetting all over the world. Meetings, conferences. Airport. Airport. Flight. Flight.
So whats the best strategy to accelerate our own success through partnerships and alliances?
Chase down the Tuna.
The Tuna is the person a little bit further ahead.
The Tuna has played the game a little longer.
The Tuna knows his way around the Ocean… maybe not as much The Great White.
The Tuna knows the tricks of the trade and the cool hang out spots.
The Tuna has guest list. Whilst The Great White has the Dom Perrignon, Bottles and Strippers.
Obviously we all gravitate towards The Great Whites (who doesn’t like strippers and bottles?)
(hhhhhmmmmmm thinking out loud??!!)
However, the better strategy is to focus on the The Tuna.
To accelerate success in the beginning getting Guest list is better than getting nothing (guaranteed when you go hunting for The Great White).
As Gold Fish we must approach as many Tuna’s as possible, get on as many guest lists as possible. Get into as many clubs as possible.
Who knows? We may get invited into the VIP section and meet some Great Whites (using our two sip pint pitch this could be useful?!)
In a nutshell. Partnerships with Tuna’s, people slightly further ahead will accelerate one’s success.
They’ll show you the short cuts where necessary. They will be more willing to help and more willing to offer advice.
Whats the strategy?
Hunt them down on Instagram, LinkedIn, Facebook. Anything. Get their email and do this ONE thing.
ADD VALUE TO THEIR LIFE.
If you want the Tuna’s attention feed him plankton covered in gold leaf and caviar.
In other words… do something for them and hope that in return they will help you.
What am I personally doing?
I am trying to write content for people… HOPING for some business advice in return.
You could take pictures for their Instagram.
You could send cold emails for them.
You could do run errands for them (be their little bitch).
It doesn’t matter. Just make sure you add value to their life. By adding value a partnership can form, which undoubtedly will accelerate your own success.
Once we become a little bit more successful… then we can go hunting for The Great White.
P. S. If you want to hear about how I got mentorship and my strategy for hunting down Tuna’s drop me a line at email@example.com
Please do share this post for students who want to become entrepreneurs.