If a business goal doesn’t align with a user need/problem, something is so fundamentally wrong that it’s way too early to try to solve with visual or even UX design. It’s back to the business strategy drawing board.
Never use color by itself to indicate importance or status
Frankly, I don’t like this freedom. It makes it really easy to get inconsistencies in your app when you can update text/colors all willy-nilly without sticking to some guidelines. It’s very dangerous.