The Best Follow-up Marketing E-mail
If you have been doing any cold e-mail campaigns, you probably will run into the challenge of what to write in your follow-up e-mail.
What Does Not Work
Hi Vendor ____,
Hope your 2014 is going well! I just wanted to follow-up that in the new year it is a good time to think about Nutrition Facts Analysis. Feel free to contact me if you have any questions!
Here are the problems with this
- vague
- no call to action
When introducing ourselves again in a follow-up e-mail, it is tempting to make a little bit of small chat or put in a little emotional feel to it. But statistically, we virtually got no responses from these type of e-mails.
What Does Work
Hi Vendor____,
I was just following up to see if you were still interested in nutrition facts analysis.
Here is why it works:
- short
- you are forcing them to make a decision
- very clear call to action
On first view, this e-mail seems impersonal and to the point. But really at the end of the day your vendors are most likely super busy and if they see a short message, they are more likely to respond.
Lastly, the end goal of your follow-up e-mails is to get the vendor to say yes or no to you. That way, you can decide whether to spend more time with the lead or to drop them.
Summary
- Keep your follow-up e-mails short and to the point
- Get your leads to say yes or no to your prospecting
