4 SIMPLE STEPS ON HOW TO REBRAND YOUR COMPANY
Sometimes you get to the point in your business that you need to make the necessary changes in order to attract more customers and continue growing. One of the best and effective ways to do that is through the process of rebranding.
You have probably learned by now how your business works and how your clients see your “brand”. So it is time to turn the page and take your business to another level! But where do you start? Here are some steps:
- Logo Design. First step of the process is to create a logo for your company, if you did not already do so when you started the business, or work on remaking your existing one to improve your brand. A well-created logo is very important for your business — it will play a big part in how your existing and potential clients perceive your company. Your logo will appear on all of your advertising and marketing materials. A poorly developed logo may appear as unprofessional and even cheap. Therefore, you need to hire professionals, such as a creative agency that specializes in this kind of work. It is important to make this investment to properly rebrand your business and ensure continued success.
- Business cards. In your business journey, you will meet a lot of different people, such as potential clients, potential investors, etc. Having presentable business cards has become a norm in today’s society and is even expected at times. Although you may be tempted to create the simplest cards just for the point of having them, it may not be the best decision. It’s important that your business cards are well put together and look professional. When your potential client receives the business card from you, he/she should be impressed with how great it looks and, as a result, remember your company the next time he/she takes it out from their wallet.
- Website. Website is said to be the face of the company. Nowadays, potential clients prefer to visit your company website to learn more about your business and your services rather than pick up the phone to call. Believe it or not, the way that your website is built will greatly affect what impression your potential client will have of your company and your brand. For that reason, it is important to check if your website looks modern and professional, and more importantly, if it is mobile-friendly. Some ways to improve your website is to refresh it with new professional pictures, review the text and minimize where needed, because your potential clients will not spend too much time on reading the text. People like to see visuals, such as informative and professional pictures and videos.
- Social Network. Another rebranding step is to check and update all of your social networks and sites. Try not to have too many profile accounts created for your business. If you do not use it, it’s better to just delete them. In order for something to be an effective marketing tool, it should be regularly maintained and updated to be appealing and informative to the client. Facebook, Instagram, and Twitter are a good start. You should start by analyzing the existing material on your social media and think about how it affects the way your potential clients view you. Are you keeping your followers engaged? Do you think your posts will interest a potential client? How do your posts portray your brand? All of these are important questions to ask when you are working on re-branding your company.
Now that we went over the main steps of rebranding your company, you are ready to start! Make sure that you also share this new exciting stage in your business with your clients, whether it is through the social media or the email. Good luck!