5 SIMPLE WAYS TO IMPROVE YOUR WEBSITE
Nowadays, having a company website has become a norm and even a “must” in the business environment, in order to differentiate your company and compete within your market.
A huge mistake that some company make is assuming that any type of website will do the job and attract customers. However, that is unfortunately not the case. We meet a lot of entrepreneurs that create a minimal-type website as part of their branding strategy, which in the end does not bring any results towards the growth and success of their company. Why is that? Because it is crucial for the business owner to invest time and money into creating a professional, engaging, and most importantly, EFFECTIVE website.
Before your potential client even gives you a call regarding your products/services or decides to visit your location, he/she will most likely visit your website first to learn more about your company. So why would you risk losing a potential sale due to a poorly created website? Below are the 5 simple steps on how you can start to improve your website today and make a good impression on your potential client every time!
- Quality Content
Make sure that your website contains lots of good content, such as professional quality photos and videos. Clients love visuals! For example, creating a business promo video about your company will serve as a great tool to tell your potential clients the story of your brand, instead of trying to describe all that your company is about using text. Visuals enable you to attract your customer in a more creative way that can contribute as a first step towards making a potential sale.
- Amount of Text
One of the biggest mistakes you can make when creating a website is including too much text. This can overwhelm your potential client and cause him to leave your website for good. People are no longer interested in reading pages full of text and wasting their time. Your client wants to visit your website and quickly find the information he/she is looking for. Therefore, limit the amount of text on your website by eliminating the unnecessary writing, using shorter paragraphs and bullet points, and utilizing visuals where possible.
- Testimonials and Reviews
What is one of the best and effective ways to build trust and attract clients? The answer is through the “word-of-mouth”! Including testimonials and reviews on your website serves as the similar powerful tool in getting clients for your business. It causes your potential client to “breathe a sign of relief” because he/she can trust you, because others already do. It builds trust and assures them that you can and will satisfy their needs!
- User and Mobile-Friendly
Have you ever visited a website and became totally frustrated with how hard it was to find the information you needed? Or have you ever went to a website on your mobile device and did not have a pleasant experience? This is the same exact way your potential client feels about your website if it is not user or mobile-friendly! Make sure that each tab on your website is well-named so that your client can easily navigate to the information that they need. Eliminate unnecessary pages, subpages, and links to avoid having your client get lost within all of that information. Finally, it is important that your website looks as good on the mobile device as it does on the computer. Do not turn your potential client away because of this silly mistake!
- Professional and Quality Design
It can be tempting to not put in much effort into creating a professional and good quality website, because business owners have bigger things to worry about, right? But as we have already discussed, the website is so important to your company that if done correctly can be very effective in bringing new clientele. Therefore, be very careful when selecting the design and template for your website or simply hire an experienced team that will develop a professional website for you. Remember that you want to make the best first impression on your potential client!
If you have any comments or questions, do not hesitate to contact our team at contact@levitationagency.com.We are here to help!