Making your video content work on Facebook

In case you’ve not already read it, here’s a few key points from my recent guest blog over on Magneto Film’s website.

  • Think about where and why you’re sharing the video. Audiences will respond differently on different platforms
  • Take a look at your average view durations and cut down your videos to get closer to your viewers’ actual attention span
  • Consider that the majority of people don’t consume videos on Facebook or Twitter with sound on. Make sure you subtitle if you’re including audio!

I also included some pointers on how to make free, easy subtitles yourself as well as some lessons we’ve found when sharing video content at Teenage Cancer Trust.

Head over to their website on the link below to read my post in full…