5 steps to building a profitable brand.
Branding:
“The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme.”
All the associations that come to mind when your potential audience see or hear your name. In order to place yourself securely in the minds of your customers.
You must build relationships, and do this by speaking to the needs of your audience.
Define your brand
“Find your Passion”. I’m sure you hear this over and over, but trust me. You should be passionate about what you do. It gives you the drive and inspiration to achieve the goals you set for yourself.
You won’t feel like you’re working as hard when it’s something you’re willing to do. It’s also less likely that you’re going to get tired of something you care about.
When you have a specific topic/niche in mind, it’s time to start thinking about the specifics. Find habits of the type of person who will show interest in your topic. Also, find who needs help with what you provide content on.
Build your tribe
You should figure out who is the exact person you plan on talking to. Don’t try and capture everyone that fits but go as specific as you can.
The best way to bring value to your audience is to be sure who exactly they are and what they want.
Is your topic/expertise something you need to walk people through step by step?
Do you want to do the work all for yourself instead of teaching clients how to do it?
Do you want to take everything you know and organize it as videos? Or audio, or even text and images that people can access anytime, anywhere to help them finish a goal?
At the end of the day, you have to figure out who you are trying to help. Start focusing on providing them with as much value as possible.
Decide on your platform
After you’ve got your brand together, it’s time to focus on creating an engaging PLATFORM for you and your content.
One of the best ways to do this is by creating “audience magnets”. These are high-value content to draw the right people to you online. You can use social media posts in the right channels and online events to drive awareness to your brand.
You should figure out where you want to end up and then work backward to something you can launch to start with. This can mean something like a landing page with information on your service or product. It could even be something like a digital download . . . all the way to a course you’ve created on your topic.
Create engaging content
Now that you decided on your platform, it’s time to figure out how to keep people engaged.
You will want to start building content funnels. You can build a set of automated emails that happen after someone signs up for something.
Content funnels are a great way to build consistent value to your audience. Instead of pushing sales copy in their faces, you’re helping them get to where your products or services can benefit them.
Email marketing is important because you can show your audience who you are. They get a very direct and personal form of communication where you can be very congruent and authentic. People need emails just to sign into their phones so it’s definitely not going anywhere.
Live events are a great way to create engagement. People can get a genuine feel for you and it brings an energy that doesn’t come across in a recorded video.
Humanize your brand
You have to relate as a person when you’re not some huge corporation. People like to buy from other people. especially people that they like. So you have to give your brand clarity.
Ask yourself these questions:
1. What do you do/teach?
2. What is the goal of your brand for you and your life?
3. Why do your topic and teachings matter?
4. Who does your content help?
5. What is the goal of your brand for your audience?
6. Can you clearly explain what you do and what you help people with? Try it below:
7. What are the categories of content you create under your general topic or niche?
Have you learned more about branding from this article?
What is Branding?
- It has nothing to do with consumers buying your product.
- It has everything to do with how consumers feel about your product.
- The key is always about emotional connection.
- Great brands can have inferior products and still be successful.
