Mobile, Locative & Urban Media Ecologies

With the growing popularity of smartphones, services which base on locative information have been more and more popular.

One of the most common utility is mapping service like google map and other similar products. With the build-in GPS and some other sensors, drivers could obtain the navigation message and speed. Moreover, depending on a great deal of information from countless smartphones, road report would be conducted by service providers and offered to the users.

Locative information could be applied on commercial purpose as well. For example, Zomato, a location based service, is very popular recently. When users provide the location information, Zomato could recommend restaurants or cafes which in an exact distance. And of course, opening hour, menu and comments from other customers would be shown as well. In fact, to my understanding, ‘Check-in’ function which is popular on social network platforms like Facebook and instagram is also a kind of recessive advertisement. When customers ‘check-in’, the location would be marked and disseminated on social network. And of course, the audience might go to the same place when they are not far from that location.

Social intercourse is another applied range of locative media ecologies. A famous app named Pass is a product which let strangers to know each other base on location information. However, people would not be satisfied to the simple purpose like this. The truth is, some developers have made attempts in different area. For instance, another navigation tool Waze tried to let the users become contributors of mapping information. Users could submit any information about the roads like speed camera, police or road works to the community of Waze the first time. It is so much more effective than traditional way of collecting road information.

Beside smartphone, wearable devices are the new sources of location information. Some smart watches which have build-in GPS could display and record the moving track when users are running. That is helpful for the users to organise and track the best route of exercise.

It is believed that mobile, locative and urban media ecologies would have more and more product applications scenarios and make us more likeable.

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