The Matchup: Siri vs Alexa

Lauren (sits next to herself and) puts Siri up against Alexa, and compares the pros and cons of each. Not that they’re directly competing with each other, of course, but in the world of virtual assistants, they are in a race to be the best and learn your daily habits.

In a nice twist to Apple’s old image of being an hideout brand for the non-conformists, she throws on a blazer for her Siri review, and adopts a casual striped top to fawn over Alexa. Truth be told, Alexa is pretty impressive, and being connected to your shopping cart is quite a big step ahead of Siri. Apple’s focus on privacy means that Alexa could end up knowing a lot more about you, despite carrying Siri around in your pocket all the time.