EMP: The New blockchain Media

4 min readSep 20, 2018

EMP: Every Media blockchain Platform

The new media ecological public blockchain for unbundling BAADD( big, anti-competitive, addictive, destructive to democracy) media.

EMP is born to solve today many media issues such as:

Digital Addiction

2. Economic inequality due to distribution monopoly

3. Personal information leakage

4. Infringement of personal information sovereignty

5. Biased dissemination of information and political abuse

EMP Intro Video

EMP Solution: Pricing & Reward Compensation System

Pricing and reward mechanism that gives value to participants Support of Decentralized self-sufficing media business Safe and self-directed recovery of right to control individual information Organize decentralized self-regulatory organization Digital addiction prevention on platform

Example of Price and Reward System

EMP Ecosystem and Assets: The ecosystem of platform is made up of 3 assets such as EVE which is the fundamental coin, ADD which is used for the value exchange of advertisement and data, and EXP which is needed to move the ecosystem smoothly.

EVV + ADD = EXP

EVE:

Basic coin with high liquidity.
Can be traded on exchanges.
Converted to EXP combined with the ADD coin at a certain rate.

ADD:

Coin with high liquidity and rewarded based on the level of contribution for advertisement.
Can be traded on exchanges.
Can be exchanged for advertisement value and has a price rigidity in the upward/downward direction.
Coin with high liquidity and rewarded based on the level of contribution for advertisement.
Can be traded on exchanges.
Can be exchanged for advertisement value and has a price rigidity in the upward/downward direction.

EXP:

A kind of share that allows more activities and voting rights.
An assets that cannot be traded.

EMP Proof of Concept

3 types of DApp services as below are actualized by using the function of Every Media blockchain Platform.

KPOP Global Media: The aim is for a K-pop professional media platform which publishes K-pop news, new music videos, etc. in 6 different countries such as in the U.S., Korea, Japan, China, Malaysia, and Chile.
EMP Blog: it is a free blog service with the basic functions of Every Media blockchain Platform embodied. The blog can have any kind of theme. The user can carry out blogging through familiar UX (User Experience) on PC web and mobile application.
Journal: The development of a PC website and mobile website of Korea’s major media companies such as Kukmin Ilbo, Herald, Electronic Times, and others based on Every Media blockchain Platform.

Architecture:

The architecture of Every Media blockchain Platform is composed of a sidechain Layer, Blockchain Platform, and an Application Layer, and based on this, it can actualize various types of DApp services.

Token Allocation

EVE coin, which is the basic trade unit of Every Media blockchain Platform is ERC (Ethereum requests comments) 20 tokens and total of 100 million tokens are created.
Sell 30% to participants
Distribute 20% to founder and team
Distribute 10% to partner and advisor
Distribute 5% to bounty program
Distribute 35% to reserve fund

30% Token Sale

Name of Token: EVE

Token Standard: ERC-20

Price: 1Ethereum = 2,000EVE

Total Issued Token: 1,000,000,000 EVE

Soft cap: 110,000 ETH

Donation Method: ETH

Private — ICO

Hard Cap: 50,000,000 EVE

Pre — ICO

Price = 1Eth = 2200 EVE

Hard Cap = 100,000,000 EVE

Personal Minimum Donation Amount = 10, 000 EVE

Personal Maximum Donation Amount = 1,000,000 EVE

Main — ICO TBD

1 ETH = 2,000 EVE

Hard Cap = 150,000,000 EVE

Minimum Donation Amount: TBD

Maximum Donation Amount: TBD

Use of Fund

60% Research Development
20% Marketing
5% Law
5% Security
10% Administrative cost

Team

Core members of EMP are professional for management and Blockchain,leading the entire team based on their strong leadership with their own know how from a long time-experience.