Do You Know How to Connect with Solar Buyers

Dave Englin
Sep 4, 2018 · 3 min read

Are your solar sales pitches falling flat? Does it feel like you’re losing the interest of homeowners before you’ve even finished talking? It might be because you aren’t connecting with homeowners on the things that matter most to them.

If you want to succeed at solar sales, you need to make sure that you understand what motivates today’s homeowners to go solar, and what makes it easiest for them to say “yes”.

Solar

Focus on the Savings
A survey conducted just last year showed that most solar buyers are motivated by cost savings. They want to cut down what they’re spending on energy bills, as well as guard themselves against utility rates going up in the future.

If your sales pitch isn’t emphasizing how solar can help them save, then you may be ignoring the very thing that the majority of solar buyers find most important. Make sure that you come to your consultations ready to talk about the savings potential of solar and can show calculated savings estimates.

Of course, this approach isn’t always your best bet. There are some homeowners for whom cost savings aren’t their primary motivation. For these people, you’ll need to find out what’s driving their interest in solar and adjust your approach to focus on that. The best way to make sure you’re on target every time is to begin your conversations by asking homeowners why they want to go solar.

Use Real Stories
People tend to trust in other people’s experiences. That’s why things like testimonials and reviews have become so important to today’s consumers. In the world of solar, it’s no different. Homeowners feel more comfortable about going solar if they see that it’s working out well for others.

Share stories about your past customers who are reaping the benefits of solar. Tell your prospects about their circumstances, and how they made solar work for them. When homeowners hear about others who’ve profited from solar installations, they’ll be more eager to move forward.

Be Helpful
Figuring out the basics of solar can be a daunting task for homeowners. There’s a lot to learn about the solar panels alone, not to mention the various tax incentives and financing options that one may wish to use. For this reason, many homeowners can feel discouraged if they don’t feel like they’re getting the answers they need.

Instead of focusing on driving the sale, devote your efforts to giving homeowners all the information they need to feel secure about buying. Offer to answer any questions, point them to handy resources, and be approachable. This method will pay off with well-informed homeowners who feel ready to make a deal.

Find More Success with Your Solar Installation Leads
By following this advice, you can better connect with solar buyers and strengthen your sales pitches. If you’re looking for more opportunities to meet with homeowners, talk to us about our leads for solar installation businesses. Visit www.Gridfreedom.com to learn more.

Dave Englin

Connecting buyers and sellers in a professional fashion for Solar Businesses with trusted customer services. www.gridfreedom.com

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade