DAR.WIN DAY 1: Getting started with DAR.WIN in your Shopify store, Pt. 1
Note: The takeaway from this article is that you could probably install DAR.WIN on 5 Shopify stores in the time it takes to read this writeup, but we’re still happy you’re along for the ride with us
Getting started with DAR.WIN’s Machine Learning for Ecommerce platform is:
- from an expertise standpoint, probably the easiest thing you could do with a spare two minutes on your webshop
- from an ROI standpoint, probably the most valuable two minutes you’ll ever spend working on your webshop
In fact, here’s a link if you want to jump right in: https://apps.shopify.com/dar-win
So, we should probably elaborate on that rather brazen intro. As you might know, DAR.WIN is an ecommerce solution currently available in Shopify that uses machine learning to provide shoppers with a personalized experience in your online store. There are a number of tools within DAR.WIN, including a recommendation engine, an in-depth cart playback, a widget styler and an email product embed snippet generator to name a few. The biggest value our users get from DAR.WIN, though, is insights into the people who spend money in their stores — and those insights start generating from the second DAR.WIN is installed on your store.
In other words, the sooner DAR.WIN is installed on your site, the earlier your data collection can begin, making your shopper recommendations more compelling and consumer insights more incisive.
That’s why DAR.WIN has a free tier and takes two minutes to install and activate — it’s just good for business, and for the life of us, we can’t come up with a reason not to.*
*Really. The installation step doesn’t change your site at all (you have to toggle the recommendation widget on intentionally) and the app is written in clean, modern code that doesn’t collide with other popular apps you might already be running.
So what can you expect from Day 1 with DAR.WIN? We’re glad you asked.
Step 1: Get the App
Visit the Shopify App Store — https://apps.shopify.com/dar-win.
If you’re already logged into your Shopify site, all you need to do is press ‘Get’ and the rest takes care of itself:
At this point, DAR.WIN is installed on your site and will begin to crawl your product data to get an initial understanding of your store’s inventory and how products relate to each other — no other work is needed on your part to kick off that process. DAR.WIN will take a bit of time to complete this task, based on the size of your store. In the mean time…
Step 2: Check your email
We sent you an email! Welcome aboard! If you need to wrap up and head home for the day, DAR.WIN will keep chugging along in the background. If you’d like to make a bit more headway, follow along with the suggested next steps:
Customize and enable product recommendations
We’ll cover this topic more in depth in an upcoming article, but this area in your app where you can apply custom styles to the DAR.WIN recommendation widget.
Define your Visitor Profiles
The fun part! Take a few minutes to help DAR.WIN’s initial understanding of your site by associating terms with Visitor Profiles (for example, Athlete might get associated with terms like cleats, soccer ball, and free weights, while Chef could use cutting board, charcuterie or olive oil). This is another topic to explore in an upcoming article.
Start Monitoring your customers’ shopping carts
Take a peek at historic cart activity and make some assessments about products that are doing a killer job of converting (and products that are flattening out your sales). Not to get repetitive, but upcoming article!
Step 3: Finish account creation and select a plan
Now’s a good time to set up your account password and select a plan.
By default, you’re on the free plan (hurray!). Upgrading when your ready has benefits including:
- White-Labeled Recommendation Widget
- Increased Recommendation Cap per month
- Increased Cart Playback history
- DAR.WIN specialist services
That’s it for Part 1! In the next installment, we’ll cover setting up Visitor Profiles in depth and how you can start showing recommendations using DAR.WIN’s awesome algorithm.
