Die Dashboards Die! Why Conversations Will Reinvent Software
Nir Eyal

There’s a space for different kinds of data display. If you’re a number cruncher or marketing analyst with the training and experience to deal with tables and charts, there a wealth of data to be dug up.

But for small business owners who have found themselves sucked into the vortex of online business and analytics, GA is a nightmare that goes nowhere without either overcoming the high learning curve, or hiring outside help. And the latter isn’t always affordable. And of those that are, there’s a big question of reliability.

Machine-learnt hints and simple data pattern observations would be a huge help for small, self-running business owners.

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