Opinion from a Gen Z: Facebook, Congress and the Generation Gap
The recent Facebook congressional hearings felt similar to trying to explain to my grandmother that she doesn’t need to share my profile picture on Facebook and write, “Look at my beautiful granddaughter!” Jeez Grandma, You can just like it. While memes of out-of-touch senators and op-eds from baby boomers to millennials expressing their opinions about privacy in the digital age are everywhere, it seems like we’re missing the opinions of those who were born in the digital age and grew up with social media: Generation Z.
Born in 1995, I belong to Gen Z, which means I am a part of a generation of which 88% of us are active on at least one social media site on a daily basis. We spend an average of 10 hours a day online, and 40% of us say access to Wi-Fi is more important than working bathrooms. 91% of us have our digital devices with us in bed in the evening. 85%…ok, you get the point. We are the most web-savvy, app-obsessed generation, yet no one seems to care about what we think. Why is that?
While watching the recent House and Senate Committee hearings on social media privacy, I couldn’t help but cringe every time a representative or senator asked what I felt was an obvious or misinformed question. All I could think was that we are seeking a solution to a highly complex 21st century problem from a generation of people who may not be the most technologically adept. I recently started working in the tech space, so I’m sympathetic to the challenges that come with the industry’s rapid evolution and complexity. But at the end of the day, can Congress, who hasn’t the vaguest idea how these apps function, fix a problem they don’t understand?
QUESTIONS THAT MISSED THE MARK
Overall, when it comes to the issues we face in digital data and privacy, federal lawmakers barely grazed the tip of the iceberg. There is no doubt in my mind that Congress was well-intentioned. But let’s face it, many representatives and senators are in their 70s and 80s and simply do not have the expertise or experience to address one of the toughest questions in the history of technology.
Rather than get into the nitty gritty of Facebook’s data transparency issues, some of our elected leaders hit the Zuck-Man with questions that indicated a complete lack of understanding of the subject matter and the problem they claimed was the purpose of the hearings. We’re talking about everything under the sun: from why are chocolate advertisers stalking me? to: “so, how do you sustain a business model in which users don’t pay for your service?” (hint: it’s ads).
Even Hawaiian Senator Brian Schatz (D), who happens to be only 45 years old, wanted to know, “If I’m emailing within WhatsApp…does that inform your advertisers?” Ugh, no. I can’t listen to this anymore, is what I thought as my head dropped into my hands. It was shocking to me that Congress was completely unaware that WhatsApp is not an email platform.
In a misguided attempt to essentially call Zuckerberg a data privacy hypocrite, Senator Dick Durbin (D) asked, “Would you be comfortable sharing with us the name of the hotel you stayed in last night?” He continued, “If you’ve messaged anybody this week, would you share with us the names of the people you’ve messaged?” “Senator, no, I would probably not choose to do that publicly here,” Zuckerberg responded.
The fact is Senator Durbin tried to compare Zuckerberg’s disclosure of his housing accommodations on national television in front of millions of people to the data Facebook acquires and accumulates on its users. He neglects to understand that personal information on Facebook is provided by the user, who controls the level of visibility of that information. We add photos, albums and statuses to the platform and choose to trust Facebook and our friend list with that information — not the millions of people watching national television. Maybe our implicit trust in Facebook is unjustified, but it’s far more likely millions of viewers would use public information in a nefarious way than the leader of Facebook. Senator Durbin’s implied comparison is neither justified nor realistic.
I got a little more hopeful when John Kennedy (D) came for blood. He blatantly told Zuckerberg that “his user agreement sucks,” and asked Zuckerberg, “are you willing to give me control over my data?” with which I didn’t take issue. However, he then continued to question Zuckerberg for five minutes about privacy features that Facebook already has in place. This was a missed opportunity to confront Zuckerberg on the real issues involving Facebook and transparency. Many people are unaware of Facebook’s privacy policy or the way it handles user data (my generation included) because of a basic lack of interest in such policies.
And this is where the conversation comes to a head: Does Gen Z really care about privacy?
INTO THE MIND OF A GEN Z
As a Gen Zer, who was raised in an ever-changing digitized world, I can honestly say that many people my age have a different notion of privacy, the inner workings of Facebook’s privacy policy and its use of our information for targeted ads. We are a generation that covets immediacy, accessibility and instant gratification. Even more so, based off the way we live our lives, I think it’s safe to say that we believe that by virtue of using these platforms, we relinquished our right to privacy long ago.
As tech-natives we are comfortable sharing personal moments through media. However, we still prefer a greater sense of control over who sees our data and for how long. It makes sense why Gen Zers prefer Snapchat over Facebook as their top social media outlet. Snapchat offers a greater sense of privacy in that photos and videos are ephemeral and are only shared with close friends. Most people aren’t Snapchat friends with their bosses, parents or principals, which makes it acceptable to post that epic video of a best friend projectile vomiting at 4 a.m. My generation chooses to keep what they share within their immediate circle. Unlike Congress and much of the Baby Boomer Generation, Gen Zers are aware of and know how to use the privacy controls that these various social media platforms offer. As a result, my generation picks and chooses the platforms we are comfortable with and activates settings that establish the level of privacy protection we seek.
Let’s talk about targeted ads. When it comes to targeted ads, many of us don’t think twice when we see a Facebook ad for those black leather boots we wanted to buy yesterday. Zuckerberg has revolutionized the advertising arena and developed a system where advertisers are able to reach an audience that is more likely to be interested in their product. Sure it’s a little creepy, and it may feel that our computers know way too much, but at its core, it’s convenient. As much as you want to rail against Facebook for providing your data to third parties for advertisements, you must admit that the last thing you want to see is an ad for hemorrhoid ointment that has zero relevance to you. Zuckerberg was right about one thing: advertisements alone are annoying, but advertisements that serve no interest to us are REALLY annoying.
A LOST OPPORTUNITY
I became aware of the true complexities of data privacy when I started working in the tech space. Although I don’t plan on deleting my Facebook profile any time soon, it has forced me to confront the larger issue of data privacy and whether Gen Zers need to acknowledge that protecting such privacy should be a more important consideration. With Zuckerberg at its disposal, Congress had the opportunity to press him on issues that go to the heart of how privacy should be defined today. But, Congress failed to take advantage of that opportunity. Had they shifted their focus, my generation would be forced to confront how we will define privacy going forward.
It’s probable that regulation will be necessary at some point to address the real issue and the elephant in the room: whether Facebook, Google and Amazon have a triopoloy on our data. Although Senator Lindsey Graham (R) did touch on the subject of a “Facebook monopoly,” Congress didn’t seem to take the cue. My guess is that this is because there is a fundamental lack of understanding concerning the very nature of data in the first place. With that said, let me leave you with this quote from a fellow Gen Zer: “Still don’t trust Facebook. But trust the government even less.”
By: Dari Kreitenberg
ADDITIONAL QUOTES FROM GEN Z FOR YOUR ENTERTAINMENT
“It was entertaining to see Zuck get his a** handed to him by some of the questions and it was clear he was dodging the more pressing ones (esp. from Kamala Harris), but also it’s clear he knew how to handle every angle thrown at him even though there were painfully awkward exchanges between the senators that don’t know how technology works and with his clear lack of talent in public speaking.”
“Exposes the need for transparency and understanding in user agreements. I don’t think its detrimental, just something to be aware of.”
“It’s a mixed bag so it’s hard to describe it in one sentence. It’s clear there has to some sort of regulation as Zuckerberg himself acknowledges it, but what that regulation looks like is not clear, just like how defining what Facebook as a company is just as unclear.”
“Ask me again when Congress upgrades their tech support.”
“It’s exactly like one of those Buzzfeed memes where Baby Boomers try to s*** on millennials even though they get everything wrong.”
By: Dari Kreitenberg
Originally published on Adweek May 4, 2018.
