Charismatic Leaders Move The Crowd

Have you ever listened to someone speak and lost track of every other thought that previously occupied your mind?

This is a question that I regularly ask myself when trying to determine if I consider a speaker / leader to be highly charismatic:

Charisma is one of the most effective forms of persuasion that a speaker can have at their disposal. Nonetheless, it’s benefits are not limited to verbal communication. You can be a charismatic dancer, performer, athlete and any other form of none verbal communicator that comes to mind.

One of my favorite explanations of charisma was offered up by Umberto Eco:

“History is rich with adventurous men, long on charisma, with a highly developed instinct for their own interests, who have pursued personal power — bypassing parliaments and constitutions, distributing favours to their minions, and conflating their own desires with the interests of the community.”

It is hard to argue against the statement that charismatic people have a highly developed instinct for their own interest. Psychologically speaking this is a healthy behavior but in many scenarios self-centered behavior can be socially off-putting. Moreover, when charismatic leaders conflate their own desires with the interests of the community, organizations are aligned and positioned for growth

What does this mean for your organization?

If you employ charismatic techniques when interacting with your teams — you will be more likely to inspire associates to identify with your vision. This level of buy-in will bring about more passionate performance than incentives alone. In short, I would rather have an associate who shares in our objectives than one who simply profits from them.

Here are 7 charismatic techniques that will help you move the crowd towards greatness:


Has been described as a trait which requires leaders to take charge. A trait that forces one to bring ideas and opinions to the forefront. Hence, its association with terms like Commander & Chief.

Personality over Proficiency

This trait allows charismatic leaders to rally teams around a vision and inspiring message. Inspired teams tend to outperform competitors. Even competitors who are well compensated.

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