I wrote this article to help designers decide how to create the best hero image for their landing page to convey what the product does for its users.
You will see bad examples led by trends, how this mess came to be and learn how to do it better from leaders in our industry.
Let's start the rant.
So many influencial tech companies flouded their landing pages with cool people illustrations. It’s very tempting to feel inspired and jump on that train.
When I first saw this trend emerging (initially on tech sites and shortly after booming on dribbble) and how it can be used in favor of inclusiveness (showcasing various body types, skin color and so on) while conveying emotion that the marketing team wants me feel, it honestly left me excited. I almost went out of my way to buy an iPad Pro with the special pencil and learn how to draw people of the world in a cute way. …
As a web professional, I want to master designing for my client’s business success.
The one and only metric to rule them all, conversion rate reveals the sucess of a website we designed.
In this world, where everything revolves around making money, a web design means creating a piece of interactive art with words and images that exists because a client wants the visitors to magically turn into paying customers.
That magic is called designing for conversion.
Let’s dive right in.
Whether we like it or not, we designers are all conversion designers.
In today’s subscription-based economy, this means not only to gain a new user, but to keep him using the product. All that user experience design work as a pillar for a perfect, delightful and easy-to-use interface was commisioned in order to make the money rain. …
A bi-weekly design challenge with a twist.
Practice the craft, man!
I will be releasing the designs on my dribbble account every other Monday at 9:00 CET. Rebound with yours.
These exercises are not your average design challenge. We focus on research, interviews, prototypes, animation and all the fun stuff! Starting in September, our schedule with tasks is:
Create a homepage for a fake university called Harford. Do a research on what visitors, students and teachers need most on the homepage. From that research, continue with your process in any way you want. Be an UX expert your way. Create a styleboard or a wireframe, a hi-fi homepage, or even a flexible design system. …
Back in 2008 I worked for a small British design studio. My task was mass creation of templates. The studio heavily relied on stock photography. We had a folder of thousands of pre-downloaded images. It cost a fortune.
Yuri Arcurs got enormously rich taking stock. Maybe you remember his model, Sofie. She was everywhere! A doctor, smiling right at you. A wellness girl jumping on a beach. A serious, yet cute business woman.
"In 26th week, I finally learned the importance of rest. On a hospital bed," my friend told me after I started asking around.
My condition is not extraordinary. To sum it up, I simply was so active during pregnancy (I am in my 30th week now) that I somehow managed to shake the baby down so low it might get born prematurely.
I walked long walks. I worked behind my computer for hours. I drove around every day. I took care of my husband with a broken leg. I belly-danced or stretched almost every evening. I took care of everything.
"Pregnancy is not an illness!" …
A freelancer's design process from planning to finished site.
Let's embrace user personas, continual testing and making the client feel a part of the process!
Brand exploration, customer profiling, getting to know users