I don’t get your design: Debate over illustration trends in hero images

Although superbly illustrated, can you tell what any of these sites actually do?
  • simplistic
  • instantly understandable
  • showing a piece of your product
  • (can be) animated for more clarity
  • not abstracted too much

Examples of good hero graphics

CodePen’s 3 columns animated like someone is just writing code https://codepen.io/
Mitsuku is appearantly a realistic chatbot https://www.pandorabots.com/mitsuku/
Clubhouse shows exactly what I’m gonna get https://clubhouse.io/
More abstraction than Clubhouse, but I get it! People, calendar, work. https://monday.com/
Why not just show the thing
I think I can build websites visually here. https://webflow.com/
I can imagine my logo there. https://www.gopay.com/en/
Illustrations on an illustration website — makes sense! https://icons8.com/ouch/

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Web designer of 10+ years. Mommy and wife, pool dancer and pole player. Envato Elite author. Appeared in net magazine. Passionate about all things web.

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Darinka Kostelnik

Darinka Kostelnik

Web designer of 10+ years. Mommy and wife, pool dancer and pole player. Envato Elite author. Appeared in net magazine. Passionate about all things web.