Dario CavegninThe Tallinn DissenterArtificial intelligence, news writing and the ugly truthSome time back a discussion on Facebook that evolved around a recent piece on AI and opinion writing made me think about my job in an ever…May 23, 2020May 23, 2020
Dario CavegninThe Tallinn DissenterEstonia is to tax systems what Ryanair is to airlinesThe Estonian tax system is hailed around the globe as a stroke of genius. That’s a lot like calling Ryanair the best airline in the world.Nov 20, 20172Nov 20, 20172
Dario CavegnMake your language work: The 4 basicsGetting your language right is hard, but there are a few simple tweaks you can use to make your marketing and selling copy convert better…Jun 9, 2017Jun 9, 2017
Dario CavegnA backbone for your newslettersAt the beginning of the year, Jimmy Daly wrote an interesting post on Vero about “Why most newsletters fail”Jun 8, 2017Jun 8, 2017
Dario CavegnHow to measure sales conversion on socialThe easiest way to do this — and the safest! — is to first make very clear which approaches don’t work, and then go for the one that will.Jun 7, 2017Jun 7, 2017
Dario CavegnBest reads: Bird’s Commonsense Direct & Digital MarketingThis is the bible, the Alpha and Omega, the book everyone needs to read, the path to better, more successful and more rewarding marketing…Jun 6, 2017Jun 6, 2017
Dario CavegnFor total bliss, add a messageYou can improve your marketing immediately, without extensive changes to your systems, without new investment. Anyone can.Apr 5, 2017Apr 5, 2017
Dario CavegninThe Tallinn DissenterEstonian online magazine bigger than all of country’s media combinedEstonian World, the preeminent online source of information about our beleaguered republic on the fringes of the EU, has donned its flight…Feb 18, 20171Feb 18, 20171
Dario CavegninThe Tallinn DissenterEstonia’s €200,000 letterheadNever mind the “Puking hedgehog”. Estonia’s new brand concept has far more serious problemsJan 15, 20172Jan 15, 20172
Dario CavegninThe Tallinn DissenterBooze and AdsWhy Ossinovski has a point trying to introduce a ban on alcohol advertisingDec 11, 2016Dec 11, 2016
