“Everyone is a Photographer now…”
Pete Halvorsen
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It was never about the photographer, for me, and very much so always about the images. I think a more accurate phrase might be “Everyone thinks they’re a photographer now.” The real craft of photography, and to do something that is culturally relevant, and that will endure the test of time, is becoming more of a rare art form lately, because of apps like Instagram that are actually social media disguised as photography. I don’t know how good it is for art when people become distracted and making photos based solely on “visual effect” or to be funny or cute for a phone screen in order to sell various goods through their “follower count.” Have a look at people like Alec Soth, Todd Hido, and Katy Grannan, who I think are great photographers whose work is relevant and informed, the opposite to most of what I’m seeing these days. Clothing companies hire Instagram landscape photographers because of their high follower count. That shows you where this is headed, and that this bubble will eventually burst, but I think that if these social media apps inspire people to actually want something more than to just make pretty or cute images, or to sell clothes or cars online (a paycheck), but instead to become an artist that makes deeper and more meaningful work, then that’s a good thing.

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