I work for Orb and was quite taken back by the article written by Youssef which painted a grossly inaccurate image of us. I can understand that the subject of privacy is a touchy one but i can assure you all that we cannot and do not save anyones data. As people have said before, its just a fancy way of collecting demographical analytics which, like it or lump it, is the way advertising is going. Im proud to be part of an ethical team who are at the forefront of digital advertising in Ireland.
There is a response from our MD on our homepage, linked below, which will correct the inaccuracies of Youssef and make clear exactly what kind of company we operate. Thx