I think we all knew(know) that it’s not going to last. The business model is such that its an introductory offer for a few years until Spotify can truly hook their customers and make them loyal paying customers. Its a good business model that works quite well. But it doesn’t really matter if they do away with free. There will always be free music because the music artists need to get people to listen to their music in order to get them to come out to the concerts and shows. Refusing to release music for free and possibly loosing out attendance is a sure fire kiss of death for a new music artist. They absolutely have to get their music out and heard by people in any means possible. No matter how visually spectacular the music artist looks like, they need to get the music hear before anyone will come out to a show.