The value of popular music (pop, rock, hip hop) as an art form to a consumer is next to zilch. Music is generally given away for free in order to attract paying customers to events and concerts. Hence, the price of events and concerts is much higher today than it was 20 or 30 years ago. Music consumers have an easier time justifying spending $100 to $300 for an “experience event” such as a music festival or concert ticket but will have a problem spending $10 for all-you-can-eat music on Spotify (et la) because: a) they are a generation that has never had to pay for music (so why should they start now), b) they can get the music from other sources for free. Bottom line, they have a much easier time justifying spending $10 on a latte than on a music release by an artist they like to listen to.