The DarkoWhy I Stopped SettlingI used to be the king of “it’ll do.” My whole fucking life was one big compromise, a never-ending series of “good enoughs” and “maybe…Jun 8Jun 8
The DarkoUpsells: Don’t Neglect the Decline LinkThe decline link is usually something along the lines of a “no thanks” option at the bottom of an upsell page. And most companies and…Jun 3Jun 3
The DarkoLong-Form VSLs: Size MattersI recently finished writing the VSL for a bodybuilding supplement offer, and when I saw the rough cut from my top video editor, I knew we…Jun 3Jun 3
The DarkoContent Creation: Authenticity and DetachmentI just wrapped up a batch of scripts for 37 short-form videos for a client, it was a helluva learning experience. As I was going through…Jun 3Jun 3
The DarkoMastering the First UpsellAs someone who’s ghostwritten over 40 upsell pages for digital products, services, and courses across various niches, mostly sold through…Jun 2Jun 2
The DarkoF**K the Script, Embrace the ConversationI used to be a slave to the traditional sales method. I followed a rigid script, desperately trying to hit all the right beats in the right…Jun 2Jun 2
The DarkoThe Counterintuitive Key to Selling: Stop SellingThe moment I realized I was actually great at selling, was the moment when I stopped trying to only hit my quotas and stopped selling.Jun 2Jun 2
The DarkoThe Art of the UpsellIn this piece, I talk about one of the most criminally underrated aspects of the sales funnel: the upsell.Jun 1Jun 1
The DarkoThe Danger of Blindly Following Marketing “Gurus”So, you’re working on a new ad campaign, pouring your heart and soul into the copy. You’ve done your research, you know your audience, and…Jun 1Jun 1
The DarkoThe Harsh Truth About Selling to the DowntroddenIf you’re in the business of selling to people who are down on their luck, beaten down by life, and lacking in self-belief, you need to…May 31May 31