Black and White

darkpony
2 min readApr 15, 2018

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The title the New York Times ran. Below are some alternative titles I created in my browser. These alternatives did not run in the New York Times. I mocked them up to see if they provide a different picture of the story.

A more neutral alternative with no descriptive adjectives.

A flipped title where we only inform you of the race of the violent party in the story.

And a title with the descriptive adjectives for both people in the story, and the title that brings the most clarity. I wonder why they went with the first title?

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